Retraction Watch is doing a good thing by notifying us of papers that have been retracted because of fraud, plagiarism and other legerdemain. But the message is that the process itself is fundamentally sound if it were not subverted by these few bad apples.
I argue here that the process is unsound. Francis Bacon pulled off an advertising coup that would make Madison Avenue blush when he named his own methodology the “scientific” method, thus tacitly implying that everyone else is unscientific. In this paper I present an alternative to the scientific method.