In May 2018, the Sika-endowed Research Group at the Chair for International Management (Prof. Dr. Dirk Morschett) jointly organises with the Chair of Management (Prof. Dr. Rudolf Grünig) its second conference on “Success in Emerging Markets”.

Emerging markets have become increasingly important for Swiss companies – both as potential new markets and as production locations. However, they are not easy to enter, and successful management in emerging markets poses serious challenges.

This conference includes speeches from top managers with a long history of experience in emerging markets, panel discussions, and time for networking. It is being organised to give executives in Swiss SMEs and MNCs valuable insights about how to enter these countries and how to successfully do business there. 

Success in Emerging Markets 2018

Business Conference

Friday, May 18, 2018   8.30 - 14.00 h
University of Fribourg

Speakers and panelists include: 

Dr. Veit Wagner

Vice President


 Béatrice Lombard-Martin


Swiss Russian Forum

 Francis Maechling


Liebherr Mining


Prof. Dr. Rudolf Grünig

Chair of

University of Fribourg

Prof. Dr. Dirk Morschett
Chair for
International Management

University of Fribourg 


Why should you participate?

  • Gain inspiration for your strategy
  • Learn from successful managers and experts
  • Hear about best practices from large and medium-sized companies
  • Evaluate opportunities in foreign markets
  • Build networks with other managers
  • Receive background information and critical assessments of market trends


Conference fee

  • Regular fee for the day (including coffee break and apèro riche): CHF 195.-



  • University of Fribourg, PER 21, Boulevard de Pérolles 90, 1700 Fribourg, Room E120. 


 coming soon

Please register here