Mélanie Boninsegni

Mélanie Boninsegni is a graduate assistant of the Chair of Marketing.  She assists Professor Furrer with the course in Communication Marketing. She also supervises students for their Bachelor theses and leads the research seminar of methodology in Marketing.

  • Academic career

    Curriculum vitae

     

    See also about Mélanie Boninségni: 

    Profil LinkedIn 

    Profil ORCID 

     

  • Research interests

    Her research interests includes relationship marketing, marketing services, intercultural marketing and research methodology.

     

  • Publications

    Boninsegni, Melanie F., Furrer, Olivier, Mattila, Anna S. (2020), “Dimensionality of Frontline Employee Friendliness in Service Encounters”, Journal of Service Management, forthcoming. 

  • Presentations and conferences

    AMA SERVSIG 10th Annual Conference, Paris, June 2018

    Presentation of the research paper: "Frontline Employee Friendliness: an Exploratory Investigation in the Service Industry" 

    EMAC 47th Annual Conference, Glasgow, May 2018

    Presentation of the research paper: “Frontline Employee Friendliness: an Exploratory Investigation in the Service Industry” 

    AMA SERVSIG 10th Annual Conference, Paris, June 2018 

    Presentation of the research paper: “Frontline Employee Friendliness: an Exploratory Investigation in the Service Industry” 

    Frontiers in Service 26th Annual Conference, New York, June 2017 

    Presentation of the research paper: “Frontline Employee Friendliness: Development and Validation of a Multidimensional Scale” 

    AMA SERVSIG 24th Doctoral Consortium, New York, June 2017 

    Presentation of the PhD dissertation: “The Development of a Multidimensional Scale of Frontline Employee Friendliness in a Service Marketing Context” 

    Sustainable Development Seminar, CHUV, Lausanne, November 2016 

    Presentation in front of big actors of the Swiss public sector: “Achats responsables: déjouer le greenwashing, oui mais comment?” 

    EMAC 45th Annual Conference, Oslo, May 2016 

    Presentation of the research paper: “Frontline Employee Friendliness: a Review and Research Agenda” 

    EMAC 30th Doctoral Colloquium, Oslo, May 2016 

    Presentation of the PhD dissertation: “The Development of a Multidimensional Scale of Frontline Employee Friendliness in a Service Marketing Context”