The objective of the cooperation between the Chair of Marketing and business firms is to promote high quality academic teaching based on practical knowledge.
Such collaboration allows students to develop an in-depth practice-based knowledge of market needs so that they can use it later on their job. Moreover, this collaboration projects also allow companies to have an external opinion on their structures and strategies in the marketing field. Companies can thus optimize their marketing strategies.
CISEL (2017 - ...)
Students work presentation
7.ch (2017 - ...)
Vifor Pharma (2014 - ...)
Fribourg Centre (2017 - ...)
Coord 21 ( 2017)
Type of project: marketing durable
Presentation, Les 7 péchés capitaux du greenwashing
Type of project: intervention dans le cours de marketing
Type of project: marketing digital, Bachelor work
Maison Caillier (2014 - 2015)
Type of project: Etude sur la communication pour le lancement de nouveaux produits, Bachelor work