Mélanie Boninsegni

Mélanie Boninsegni est doctorante auprès de la Chaire de Marketing. Elle assiste le Prof. Furrer pour le cours de Communication Marketing. Elle encadre les étudiants pour leur travaux de Bachelor et anime le séminaire de méthodologie de recherche en Marketing. 

 

 

  • Formation académique

    Curriculum vitae

     

    Voir profil sur autres pages 

    Profil LinkedIn 

    Profil ORCID 

     

  • Interêts de Recherche

    Ses intérêts de recherche portent sur le marketing relationnel, le marketing des services, le marketing interculturel et la méthodologie de recherche.

  • Publications

    Boninsegni, Melanie F., Furrer, Olivier, Mattila, Anna S. (2020), “Dimensionality of Frontline Employee Friendliness in Service Encounters”, Journal of Service Management, forthcoming. 

  • Présentations et conférences

    AMA SERVSIG 10th Annual Conference, Paris, June 2018

    Presentation of the research paper: "Frontline Employee Friendliness: an Exploratory Investigation in the Service Industry" 

    EMAC 47th Annual Conference, Glasgow, May 2018

    Presentation of the research paper: “Frontline Employee Friendliness: an Exploratory Investigation in the Service Industry” 

    AMA SERVSIG 10th Annual Conference, Paris, June 2018 

    Presentation of the research paper: “Frontline Employee Friendliness: an Exploratory Investigation in the Service Industry” 

    Frontiers in Service 26th Annual Conference, New York, June 2017 

    Presentation of the research paper: “Frontline Employee Friendliness: Development and Validation of a Multidimensional Scale” 

    AMA SERVSIG 24th Doctoral Consortium, New York, June 2017 

    Presentation of the PhD dissertation: “The Development of a Multidimensional Scale of Frontline Employee Friendliness in a Service Marketing Context” 

    Sustainable Development Seminar, CHUV, Lausanne, November 2016 

    Presentation in front of big actors of the Swiss public sector: “Achats responsables: déjouer le greenwashing, oui mais comment?” 

    EMAC 45th Annual Conference, Oslo, May 2016 

    Presentation of the research paper: “Frontline Employee Friendliness: a Review and Research Agenda” 

    EMAC 30th Doctoral Colloquium, Oslo, May 2016 

    Presentation of the PhD dissertation: “The Development of a Multidimensional Scale of Frontline Employee Friendliness in a Service Marketing Context”