Publications

  • Publications dans des revues à comité de lecture

    Bambauer, S. (2002): Information Networks as a Safeguard from Opportunism in Industrial Supplier-Buyer-Relationships, dans: Schmalenbachs Business Review, No. 4/2002, p. 335-350, conjointement avec H. Gierl.

     

    Bambauer, S. (2004): Werbewirkung von Website-Elementen, dans: Marketing ZFP, No. 1/2004, p. 55-70, conjointement avec H. Gierl.

     

    Bambauer, S. (2004): Effekte qualitätsbezogener Zusatzinformationen für Websites auf die Beurteilung von Produkten, dans: Marketing ZFP, No. 2/2004, p. 95-107, conjointement avec H. Gierl.

     

    Bambauer, S. (2006): Effects of Consumers’ Mood in a Personal Sales Conversation, dans: Marketing JRM, Vol. 2, No. 1, p. 30-42, conjointement avec H. Gierl. Bambauer, S. (2006): Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand (texte complet), dans: AMA Educators’ Proceedings, Vol. 17, p. 231-240.

     

    Bambauer-Sachse, S. (2007): Effects of Price Partitioning versus Using Total Prices on Product Evaluation, dans: Marketing JRM, Vol. 3, No. 2, p. 61-74, conjointement avec H. Gierl.

     

    Bambauer-Sachse, S. (2008): Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?, dans: Die Unternehmung, Vol. 62, No. 5, p. 482-502, conjointement avec H. Gierl.

     

    Bambauer-Sachse, S. (2009): Can a Positive Mood Counterbalance Weak Arguments in Personal Sales Conversations?, dans: Journal of Retailing and Consumer Services, Vol. 16, p. 190-196, conjointement avec H. Gierl.

     

    Bambauer-Sachse, S. (2009): Are Temporally Reframed Prices Really Advantageous? A More Detailed Look at the Processes Triggered by Temporally Reframed Prices, dans: Journal of Retailing and Consumer Services, Vol. 16, p. 451-457, conjointement avec S. Mangold.

     

    Bambauer-Sachse, S. (2011): Can Advertising Elements Improve Consumer Evaluations of Brand Extensions with a Moderate or Low Fit, dans: Psychology & Marketing, Vol. 28, p. 205-218, conjointement avec V. Hüttl, H. Gierl.

     

    Bambauer-Sachse, S. (2011): Brand Equity Dilution Through Negative Online Word-of-Mouth Communication, dans: Journal of Retailing and Consumer Services, Vol. 18, p. 38-45, conjointement avec S. Mangold.

     

    Bambauer-Sachse, S. (2011): Temporal Reframing of Prices: When Is It Beneficial?, dans: Journal of Retailing, Vol. 87, No. 2, p. 156-165, conjointement avec Dhruv Grewal.

     

    Bambauer-Sachse, S. (2013): Do consumers still believe what is said in online product reviews? A persuasion knowledge approach, dans: Journal of Retailing and Consumer Services, Vol. 20, p. 373-381, conjointement avec S. Mangold.

     

    Bambauer-Sachse, S. (2014): Can advertising compensate the detrimental effects of negative online product reviews?, dans: Marketing Journal of Research and Management, Vol. 36, No. 4, p. 221-256, conjointement avec S. Mangold.

     

    Bambauer-Sachse, S. (2015): Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility, dans: Journal of Retailing and Consumer Services, Vol. 22, p. 117-127, conjointement avec L. Rabeson.

     

    Bambauer-Sachse, S. (2015): Service recovery for moderate and high involvement services, dans: Journal of Services Marketing, Vol. 29, No. 5, p. 331-343, conjointement avec L. Rabeson.

     

    Bambauer-Sachse, S. (2015): Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion, dans: Journal of Retailing and Consumer Services, Vol. 27, p. 63-73, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2018): Comparative Advertising: Effects of Concreteness and Claim Substantiation through Reactance and Activation on Purchase Intentions, dans: Journal of Business Research, Vol. 84, p. 233-242, conjointement avec P. Heinzle.

     

    Bambauer-Sachse, S. (2018): Which effects do price promotions have on purchase intentions in post-promotion periods and what role do reductions of consumers' reference price and willingness to pay play in this context?, dans: Swiss Journal of Business Research and Practice, Vol. 72, p. 126-145, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2018): Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response, dans: Journal of Retailing and Consumer Services, Vol. 44, p. 82-90, conjointement avec P. Heinzle.

     

    Bambauer-Sachse, S. (2021): Customer satisfaction with business services: is agile better?, dans: Journal of Business and Industrial Marketing, Vol. 36, p. 1389-1402, conjointement avec T. Helbling. 

     

    Bambauer-Sachse, S. (2022): Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?, dans: Journal of Business-to-Business Marketing, Vol. 29, No. 1, p. 1-18, conjointement avec T. Helbling. 

     

    Bambauer-Sachse, S. (2022): Customer Cognitive Appraisals of Differential and Dynamic Pricing, dans: Marketing ZFP, Vol. 44, No. 4, p. 3-12, conjointement avec A. Young. 

     

    Bambauer-Sachse, S. (2023): Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions, dans: Journal of Service Research, https://doi.org/10.1177/10946705231190871, conjointement avec A. Young.

  • Publications dans d'autres revues

    Bambauer, S. (2001): Werbewirkung von Unternehmens-Websites am Beispiel von Banken, dans: Planung und Analyse, No. 6, 2001, p. 56-61, conjointement avec H. Gierl.

     

    Bambauer, S. (2002): Die Überzeugungskraft unattraktiver Kommunikatoren, dans: Der Markt, Vol. 41, No. 161/162, p. 43-52, conjointement avec H. Gierl.

     

    Bambauer, S. (2006): Die Wirkung der Stimmung des Kunden im Verkaufsgespräch, dans: Der Markt, Vol. 45, No. 176, p. 3-19, conjointement avec H. Gierl.

     

    Bambauer, S. (2007): Welchen Einfluss haben Coupons auf Produktbewertung und Kaufabsicht?, dans: Wisu, No. 1/07, p. 87-92.

     

    Bambauer, S. (2007): Difficulties with Using Correlations to Determine the Relative Strength of Effects of Latent Variables, dans: Der Markt, Vol. 46, No. 180/181, p. 50-60, conjointement avec H. Gierl.

     

    Bambauer-Sachse, S. (2008): Welche Effekte hat Brand Placement in PC-/Videospielen?, dans: Der Markt, Vol. 46, No. 183, p. 139-147.

     

    Bambauer-Sachse, S. (2008): Wirken partitionierte Preise wirklich günstiger als Komplettpreise?, dans: Der Markt, Vol. 47, No. 186, p. 118-129, conjointement avec H. Gierl.

  • Publications dans des livres édités à comité de lecture

    Bambauer, S. (2006): Effects of Mood and Argument Strength on Product Evaluation in a Personal Sales Conversation, dans: Diehl, S., Terlutter, R. (Ed.): International Advertising and Communication, Wiesbaden: DUV, p. 239-255, conjointement avec H. Gierl.

     

    Bambauer, S. (2007): Werbewirkung ausgewählter Website-Elemente – eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern, dans: Bayón, T., Herrmann, A., et Huber, F. (Ed.): Vielfalt und Einheit in der Marketingwissenschaft, Wiesbaden: Gabler, p. 305-325, conjointement avec H. Gierl.

     

    Bambauer-Sachse, S. (2008): Werbewirkung qualitätsbezogener Website-Elemente, dans: Wünschmann, S., Schwarz, U., et Müller, S. (Ed.): Erfolgsfaktoren der Website-Gestaltung, mitp-Verlag, p. 249-263, conjointement avec H. Gierl.

     

    Bambauer-Sachse, S. (2008): Should Marketers Use Price Partitioning or Total Prices? (texte complet) dans: Lee, A. Y., Soman, D. (Ed.): Advances in Consumer Research, Vol. 35, p. 262-268, conjointement avec H. Gierl.

     

    Bambauer-Sachse, S. (2009): Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images (texte complet), dans: McGill, A. L., Shavitt, S. (Ed.): Advances in Consumer Research, Vol. 36, p. 391-398, conjointement avec H. Gierl.

     

    Bambauer-Sachse, S. (2010): Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects? (texte complet), dans: Campbell, M. C., Inman, J., et Pieters, R. (Ed.): Advances in Consumer Research, Vol. 37, p. 333-339, conjointement avec S. Mangold.

     

    Bambauer-Sachse, S. (2012): The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet (texte complet), dans: Dahl, D. W., Johar, G. V., et van Osselaer, S. M.J. (Ed.): ACR 2010 Proceedings, Vol. 18, p. 234-241, conjointement avec S. Mangold.

     

    Bambauer-Sachse, S. (2012): Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed? (texte complet), dans: Dahl, D. W., Johar, G. V., et van Osselaer, S. M.J. (Ed.): ACR 2010 Proceedings, Vol. 38, p. 249-255, conjointement avec Z. Horvath.

     

    Bambauer-Sachse, S. (2012): Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings? (texte complet), dans: Gürhan-Canli, Z., Otnes, L., et Zhu, R. (Ed.): ACR 2012 Proceedings, Vol. 40, p. 319-326.

     

    Bambauer-Sachse, S. (2012): Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong? (texte complet), dans: Gürhan-Canli, Z., Otnes, L., et Zhu, R. (Ed.): ACR 2012 Proceedings, Vol. 40, p. 335-341, conjointement avec A. Dupuy.

     

    Bambauer-Sachse, S. (2013): Reference price reduction through repeated contacts with price promotions – the role of the saving format (Extended Abstract), dans: Kubacki, K. (Ed.): Ideas in Marketing: Finding the New and Polishing the Old, Springer, p. 529-532, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2014): Appropriate Strategies to Avoid or Recover Negative Customer Experiences (text complet), dans: Kandampully, J. (Ed.): Customer Experience Management, Kendall Hunt Publishing Company, p. 277-291.

     

    Bambauer-Sachse, S. (2014): Under which mood and deal proneness conditions do price promotions really lead to high purchase intention? (text complet), dans: Bigné, E. (Ed.): Paradigm Shifts & Interactions, Proceedings of the 43th Annual Conference of the European Marketing Academy, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2015): The Role of Anger and Activation in the Context of Consumer Reactions to Comparative Advertising Based on Attribute Versus Price Comparisons (Extended Abstract), dans: Ahearne, M., Hughes, D. E. (Ed.): AMA Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight, American Marketing Association, p. A29-A30, conjointement avec P. Heinzle.

     

    Bambauer-Sachse, S. (2016): Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking – A Structured Abstract, dans: Kim, K. K. (Ed.): Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing!?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 131-136, conjointement avec P. Heinzle.

     

    Bambauer-Sachse, S. (2016): In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract, dans: Kim, K. K. (Ed.): Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing!?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 777-782, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2016): The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity (Extended Abstract), dans: Petruzzellis, L., Winer, R. S. (Ed.): Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Springer, p. 3-8, conjointement avec P. Heinzle.

     

    Bambauer-Sachse, S. (2016): Effects of Price Promotions on Consumers’ Reference Prices (Extended Abstract): The Role of Contextual Factors and Price Claims, dans: Petruzzellis, L., Winer, R. S. (Ed.): Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Springer, p. 557-562, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2016): When does the Value of Compensation Matter in Service Recovery? (Extended Abstract), dans: Obal M.W., Krey N., Bushardt C. (Ed.): Let’s get Engaged! Crossing the Threshold of Marketing’s Engagement Era. AMSAC 2014. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, p. 35-40, conjointement avec L. Rabeson.

     

    Bambauer-Sachse, S. (2016): When does the Value of Compensation Matter in Service Recovery? (Extended Abstract), dans: Obal M.W., Krey N., Bushardt C. (Ed.): Let’s get Engaged! Crossing the Threshold of Marketing’s Engagement Era. AMSAC 2014. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, p. 35-40, conjointement avec L. Rabeson.

     

    Bambauer-Sachse, S. (2017): Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract, dans: Stieler, M. (Ed.): Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 1341-1346.

     

    Bambauer-Sachse, S. (2017): The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract, dans: Stieler, M. (Ed.): Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 1223-1227, conjointement avec P. Heinzle.

     

    Bambauer-Sachse, S. (2017): Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract, dans: Stieler, M. (Ed.): Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 643-647, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2017): Consumer reactance after contact with comparative advertising: The role of independent test results and consumers’ predisposition to show state reactance – a structured abstract, dans: Rossi, P. (Ed.): Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Springer, p. 1239-1244, conjointement avec P. Heinzle.

     

    Bambauer-Sachse, S. (2017): Effects of promotion type on future purchase intentions through different types of consumer response: A structured abstract, dans: Rossi, P. (Ed.): Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Springer, p. 555-560, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2018): Short- and Long-Term Consumer Reactions to Promotions: An Abstract, dans: Krey N., Rossi P. (Ed.): Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing, p. 201-202, conjointement avec L. Massera.

     

    Bambauer-Sachse, S. (2018): Consumer Reactions to Low vs. High Levels of Customization: An Abstract, dans: Krey N., Rossi P. (Ed.): Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing, p. 139-140.

     

    Bambauer-Sachse, S./Young, A. (2022): Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing: An Abstract, dans: Pantoja, F., Wu, S. (Ed): From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 51-52.

     

    Bambauer-Sachse, S./Renaud, Y./Young, A. (2022): Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing: An Abstract, dans: Pantoja, F., Wu, S. (Ed): From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 55-56.

     

    Bambauer-Sachse, S./Young, A. (2022): Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract, dans: Alenn, J., Jochims, B., Wu, S. (Ed): Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Prcoeedings of the 2021 Annual Virtual Conference and World Congress, Springer, p. 9-10.

     

    Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment: An Abstract, dans: Jochims, B. and Allen, J. (Ed): Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, Springer, p. 353-354.

     

    Bambauer-Sachse, S./Young, A. (2023): Intention to Spread E-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity: An Abstract, in: Jochims, B. and Allen, J. (Eds): Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, Springer, pp. 337-338.

  • Principaux articles à comité de lecture présentés lors de conférences (short abstracts)

    Bambauer, S./Gierl, H. (2005): Effects of Website Quality Information on Perceived Product Quality, dans: Rejuvenating Marketing: Contamination, Innovation, Integration, Proceedings of the 34th EMAC Conference, présenté lors de la 34th EMAC Conference, Milan/Italie, 05/05.

     

    Bambauer, S./Gierl, H. (2005): Effects of Consumers Mood in a Personal Sales Conversation, dans: Advertising and Communication, Proceedings of the 4th International Conference on Research in Advertising, présenté lors de la 4th International Conference on Research in Advertising (ICORIA), Saarbrücken/Allemagne, 06/05.

     

    Bambauer, S. (2006): Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand, dans: AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, présenté lors de la AMA Summer Educators’ Conference, Chicago/Etats-Unis, 08/06.

     

    Bambauer-Sachse, S./Gierl, H. (2007): Should Marketers Use Price Partitioning or Total Prices?, dans: ACR Conference Book of Abstracts, présenté lors de l'ACR Conference, Memphis/Etats-Unis, 10/07.

     

    Bambauer-Sachse, S./Gierl, H. (2008): Mood and Argument Strength Effects in a Personal Sales Conversation, dans: EIRASS Book of Abstracts, présenté lors de la 15th Recent Advances in Retailing and Services Science Conference, Zagreb/Croatie, 07/08.

     

    Bambauer-Sachse, S./Gierl, H. (2008): Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images, dans: ACR Conference “Port of Call” Book of Abstracts, présenté lors de l'ACR Conference, San Francisco/Etats-Unis, 10/08.

     

    Bambauer-Sachse, S./Mangold, S. (2009): Is scaling down prices really advantageous?, dans: EIRASS Book of Abstracts, présenté lors de la 16th Recent Advances in Retailing and Services Science Conference, Niagara Falls/Canada, 07/09.

     

    Bambauer-Sachse, S./Mangold, S. (2009): Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects, dans: ACR Conference “A World of Knowledge At the Point of Confluence” Book of Abstracts, présenté lors de l'ACR North American Conference, Pittsburgh/Etats-Unis, 10/09.

     

    Bambauer-Sachse, S./Mangold, S. (2010): Brand Equity Dilution Through Negative Online Word-of-Mouth Communication, dans: EIRASS Book of Abstracts, présenté lors de la 17th Recent Advances in Retailing and Services Science Conference, Istanbul/Turquie, 07/10.

     

    Bambauer-Sachse, S./Mangold, S. (2010): Brand equity dilution through negative online word-of-mouth communication: the moderating effects of product type and valence, dans: New Directions – New Insights (Conference Proceedings), présenté lors de la German-French-Austrian Conference on Marketing, Vienne/Autriche, 09/10.

     

    Bambauer-Sachse, S./Mangold, S. (2010): The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet, dans: ACR Conference “Think Big – Big Ideas, Big Findings” Book of Abstracts, présenté lors de l'ACR North American Conference, Jacksonville/Floride/Etats-Unis, 10/10.

     

    Bambauer-Sachse, S./Horvath, Z. (2010): Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?, dans: ACR Conference “Think Big – Big Ideas, Big Findings” Book of Abstracts, présenté lors de la ACR North American Conference, Jacksonville/Floride/Etats-Unis, 10/10.

     

    Bambauer-Sachse, S./Mangold, S. (2011): Which Communication Strategies Can Counterbalance Detrimental Effects of Negative Product Reviews on the Internet?, dans: EIRASS Book of Abstracts, présenté lors de la 18th Recent Advances in Retailing and Services Science Conference, San Diego/Etats-Unis, 07/11.

     

    Bambauer-Sachse, S. (2011): Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?, dans: ACR Conference “Building Connections” Book of Abstracts, présenté lors de l'ACR North American Conference, St. Louis/Etats-Unis, 10/11.

     

    Bambauer-Sachse, S. (2012): Which level of product customization is more beneficial than offering a choice of standard products?, présenté lors de la 19th Recent Advances in Retailing and Services Science Conference, Vienne/Autriche, 07/12.

     

    Bambauer-Sachse, S./Dupuy, A. (2012): Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?, dans: ACR Conference “Appreciating Diversity” Book of Abstracts, présenté lors de l'ACR North American Conference, Vancouver/Canada, 10/12.

     

    Bambauer-Sachse, S./Massera, L. (2013): Reference price reduction through repeated contacts with price promotions – the role of the saving format, dans: AMS Conference “Ideas in Marketing: Finding the New and Polishing the Old” Book of Abstracts, présenté lors de l'AMS Annual Conference, Monterey/Etats-Unis, 05/13.

     

    Bambauer-Sachse, S./Massera, L. (2013): Effects of price promotions on consumer’s internal reference prices: the role of mood and need for cognition, présenté lors de la 20th Recent Advances in Retailing and Services Science Conference, Philadelphia/Etats-Unis, 07/13.

     

    Bambauer-Sachse, S./Rabeson, L. (2014): Effective Use of Non-monetary and Monetary Compensation in Service Recovery, présenté lors de l'AMA Winter Marketing Edcuators' Conference, Orlando/Etats-Unis, 02/14.

     

    Bambauer-Sachse, S./Rabeson, L. (2014): When does the value of compensation matter in service recovery processes?, dans: AMS Conference “Developments in Marketing Science” Book of Abstracts, présenté lors de l'AMS Annual Conference, Indianapolis/Etats-Unis, 05/14.

     

    Bambauer-Sachse, S./Massera, L. (2014): Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?, dans: Paradigm Shifts & Interactions, Proceedings of the 43th EMAC Conference, présenté lors de l'43th EMAC Conference, Valencia/Espagne, 06/14.

     

    Bambauer-Sachse, S./Massera, L. (2015): In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? (structured abstract), dans: AMS Conference “Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?” Book of Abstracts, présenté lors de l'AMS Annual Conference, Denver/Etats-Unis, 05/15.

     

    Bambauer-Sachse, S./Heinzle, P. (2015): Consumer Reactions to Comparative Advertising - The Role of Product Type and Sensation Seeking (structured abstract), dans: AMS Conference “Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?” Book of Abstracts, présenté lors de l'AMS Annual Conference, Denver/Etats-Unis, 05/15.

     

    Bambauer-Sachse, S./Heinzle, P. (2015): The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity, dans: AMS World Conference “Rediscovering the Essentiality of Marketing” Book of Abstracts, présenté lors de l'AMS World Conference, Bari/Italie, 07/15.

     

    Bambauer-Sachse, S./Massera, L. (2015): Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims, dans: AMS World Conference “Rediscovering the Essentiality of Marketing” Book of Abstracts, présenté lors de l'AMS World Conference, Bari/Italie, 07/15.

     

    Bambauer-Sachse, S./Heinzle, P. (2016): The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising, dans: AMS Annual Conference “Creating Marketing Magic and Innovative Future Marketing Trends” Book of Abstracts, présenté lors de l'AMS Annual Conference, Lake Buena Vista/Etats-Unis, 05/16.

     

    Bambauer-Sachse, S./Massera, L. (2016): Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions?, dans: AMS Annual Conference “Creating Marketing Magic and Innovative Future Marketing Trends” Book of Abstracts, présenté lors de l'AMS Annual Conference, Lake Buena Vista/Etats-Unis, 05/16.

     

    Bambauer-Sachse, S. (2016): Which Dimension of Brand Globalness Matters in Advertisements?, dans: AMS Annual Conference “Creating Marketing Magic and Innovative Future Marketing Trends” Book of Abstracts, présenté lors de l'AMS Annual Conference, Lake Buena Vista/Etats-Unis, 05/16.

     

    Bambauer-Sachse, S./Heinzle, P. (2016): Consumer Reactance after Contact with Comparative Advertising - The Role of Independent Test Results and Predisposition to Show State Reactance, dans: AMS World Marketing Congress “Marketing at the Confluence between Entertainment and Analytics” Book of Abstracts, présenté lors de l'AMS World Marketing Congress, Paris/France, 07/16.

     

    Bambauer-Sachse, S./Massera, L. (2016): Effects of Promotion Type on Future Purchase Intentions through Different Types of Consumer Response, dans: AMS World Marketing Congress “Marketing at the Confluence between Entertainment and Analytics” Book of Abstracts, présenté lors de l'AMS World Marketing Congress, Paris/France, 07/16.

     

    Bambauer-Sachse, S./Massera, L. (2017): Short and Long-Term Consumer Reactions to Promotions, dans: AMS Annual Conference “Back to the Future: Using Marketing Basics to Provide Customer Value” Book of Abstracts, présenté lors de l'AMS Annual Conference, Coronado/Etats-Unis, 05/17.

     

    Bambauer-Sachse, S. (2017): Consumer Reactions to a Low versus High Level of Customization (a Structured Abstract), dans: AMS Annual Conference “Back to the Future: Using Marketing Basics to Provide Customer Value” Book of Abstracts, présenté lors de l'AMS Annual Conference, Coronado/Etats-Unis, 05/17.

     

    Bambauer-Sachse, S./Heinzle, P. (2018): Reactance arousal in the context of comparative advertising for goods versus services: The role of claim concreteness and type of product attribute, dans: ICORIA 2018 Annual Conference "Brand Communication With Multi Touchpoints" Book of Abstracts, présenté lors d' ICORIA 2018 Annual Conference, Valence/Espagne, 06/18.

     

    Bambauer-Sachse, S./Young, A. (2020): Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing , dans: AMS Virtual Conference "From micro to macro: dealing with uncertainties in the global marketingplace" Book of Abstracts, présenté lors de l'AMS Virtual Conference, 12/20.

     

    Bambauer-Sachse, S./Renaud, Y./Young, A. (2020): Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing, dans: AMS Virtual Conference "From micro to macro: dealing with uncertainties in the global marketingplace" Book of Abstracts, présenté lors de l'AMS Virtual Conference, 12/20.

     

    Bambauer-Sachse, S./Young, A. (2021): Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications, dans: AMS Virtual Conference “Celebrating the Past and Future of Marketing" Book of Abstracts, présenté lors de l'AMS Virtual Conference, 6/21.

     

    Bambauer-Sachse, S./Young, A. (2022): Negative consumer reactions to dynamic pricing with personal and external criteria , dans: AMA Winter Academic Virtual Conference "Reconnecting and Reconceiving the Marketplace" Book of Abstracts, présenté lors de l'AMA Academic Virtual Conference, 02/22.

     

    Bambauer-Sachse, S./Young, A. (2022): Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity, dans: AMS Annual Conference "Optimistic Marekting in Challenging Times: Serving Ever-Shifting Customer Needs" Book of Abstracts, présenté lors de l'AMS Annual Conference, 05/22.

     

    Bambauer-Sachse, S./Stuhldreier, S. (2022): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment, dans: AMS Annual Conference 2022 "Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs" Book of Abstracts, présenté lors de l'AMS Annual Conference, 05/22.

     

    Bambauer-Sachse, S./Einsle, C. S. (2022): Sports Tourism Destinations And The Importance Of Online Social Networking Sites, présenté lors de Third International Conference on Technology in Physical Activity and Sport, 11/22.

     

    Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers: An Abstract, dans: AMS Annual Conference " Welcome to the New Normal: Life After the Chaos" Book of Abstracts, présenté lors de l'AMS Annual Conference, 05/23.

     

    Bambauer-Sachse, S./Young, A. (2023): Paradoxical Fairness Perceptions of Dynamic Pricing Sequences: An Abstract, dans: AMS Annual Conference 2023 " Welcome to the New Normal: Life After the Chaos" Book of Abstracts, présenté lors de l'AMS Annual Conference, 05/23.

  • Ouvrage

    Bambauer, S. (2003): Websites als Qualitätssignal - Eine empirische Analyse der Effekte ausgewählter Website Elemente, Diss., Aachen.