MAN03F: Recherche Marketing

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00277
    Languages French
    Type of lesson Lecture
    Level Bachelor
    Semester SP-2020

    Schedules and rooms

    Summary schedule Monday 10:15 - 12:00, Hebdomadaire (Spring semester)
    Monday 13:15 - 15:00, Hebdomadaire (Spring semester)
    Hours per week
    		4

    Teaching

    Responsibles
    • Furrer Olivier
    Teachers
    • Furrer Olivier
    Assistants
    • Landry Mikèle
    Training objectives Ce cours traite l'ensemble des concepts de la communication marketing et les différents éléments de la planification et la mise en place de la stratégie de la communication.
    Softskills Yes
    Off field No
    BeNeFri Yes
    Mobility Yes
    UniPop No
    Auditor Yes

    Documents

    Bibliography Malaval, Philippe et Décaudin, Jean-Marc (2016), Pentacom: Communication marketing, b-to-c et b-to-b, corporate, digital et responsable, 4e édition, Pearson, Paris.
  • Dates and rooms
    Date Hour Type of lesson Place
    17.02.2020 10:15 - 12:00 Cours PER 21, Room G140
    17.02.2020 13:15 - 15:00 Cours PER 21, Room G140
    24.02.2020 10:15 - 12:00 Cours PER 21, Room G140
    24.02.2020 13:15 - 15:00 Cours PER 21, Room G140
    02.03.2020 10:15 - 12:00 Cours PER 21, Room G140
    02.03.2020 13:15 - 15:00 Cours PER 21, Room G140
    09.03.2020 10:15 - 12:00 Cours PER 21, Room G140
    09.03.2020 13:15 - 15:00 Cours PER 21, Room G140
    16.03.2020 10:15 - 12:00 Cours PER 21, Room G140
    16.03.2020 13:15 - 15:00 Cours PER 21, Room G140
    23.03.2020 10:15 - 12:00 Cours PER 21, Room G140
    23.03.2020 13:15 - 15:00 Cours PER 21, Room G140
    30.03.2020 10:15 - 12:00 Cours PER 21, Room G140
    30.03.2020 13:15 - 15:00 Cours PER 21, Room G140
    06.04.2020 10:15 - 12:00 Cours PER 21, Room G140
    06.04.2020 13:15 - 15:00 Cours PER 21, Room G140
    20.04.2020 10:15 - 12:00 Cours PER 21, Room G140
    20.04.2020 13:15 - 15:00 Cours PER 21, Room G140
    27.04.2020 10:15 - 12:00 Cours PER 21, Room G140
    27.04.2020 13:15 - 15:00 Cours PER 21, Room G140
    04.05.2020 10:15 - 12:00 Cours PER 21, Room G140
    04.05.2020 13:15 - 15:00 Cours PER 21, Room G140
    11.05.2020 10:15 - 12:00 Cours PER 21, Room G140
    11.05.2020 13:15 - 15:00 Cours PER 21, Room G140
    18.05.2020 10:15 - 12:00 Cours PER 21, Room G140
    18.05.2020 13:15 - 15:00 Cours PER 21, Room G140
    25.05.2020 10:15 - 12:00 Cours PER 21, Room G140
    25.05.2020 13:15 - 15:00 Cours PER 21, Room G140
  • Assessments methods

    Written exam - SP-2020, Session de rattrapage 2020

    Date 20.08.2020 17:00 - 18:30
    Assessments methods By rating
    Descriptions of Exams

    Durée d'examens: 90 Min.

    Evaluation continue - SP-2020, Session d'été 2020

    Assessments methods By rating
    Descriptions of Exams

    Forme évaluation COVID-19: Evaluation continue
  • Assignment
    Valid for the following curricula:
    Ba - Business Informatics - 180 ECTS
    Version: 2020/SA_V02
    3nd year 60 ECTS > 3rd year courses > Cours à choix min. 14 ECTS / Wahlkurse min. 14 ECTS > Cours à choix - Type B / Wahlkurse - Typus B > MAN03 Recherche Marketing / Marketingforschung
    Ba - Communication and Media Research - 120 ECTS
    Version: 2021/SA_V04
    2nd + 3rd year - 78 ECTS > Course ans Seminars - 63 ECTS > Bachelor elective courses - min. 12 ECTS
    Ba - Economics - 180 ECTS
    Version: 2018/SA_V03
    2nd year 60 ECTS > Mandatory courses - 54 ECTS > MAN03 Recherche Marketing / Marketingforschung
    Ba - Management - 180 ECTS
    Version: 2018/SA_V02
    2nd year 60 ECTS > Cours obligatoires / Pflichtkurse 48 ECTS > MAN03 Recherche Marketing / Marketingforschung
    Ba - Management - 180 ECTS
    Version: 2019/SA-V02
    2nd year 60 ECTS > Cours obligatoires / Pflichtkurse 48 ECTS > MAN03 Recherche Marketing / Marketingforschung
    Ba - Management and Economics - 120 ECTS
    Version: 2018/SA_V02
    2nd + 3rd year - 78 ECTS > Kurse > Wahlkurse > Wahlkurse in Betriebswirtschaftslehre > MAN03 Recherche Marketing / Marketingforschung
    BeNeFri - Sciences économiques et sociales
    Version: 2018/SP_V01_SES_BeNeFri
    Course > Bachelor course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Bachelor course offering for Mobility Students
    MiBa - Business Administration - 30 ECTS
    Version: 2019/SA_v01
    Au moins 12 ECTS de > MAN03 Recherche Marketing / Marketingforschung
    MiBa - Business Administration - 60 ECTS
    Version: 2015/SA_V01
    Au moins 31.5 ECTS de > MAN03 Recherche Marketing / Marketingforschung
    Au moins 31.5 ECTS de > GES II: Communication marketing / BWL II: Marketingkommunikation
    MiBa - Business Communication : Economics - 60 ECTS
    Version: 2022/SA_V01
    Economics - 30 ECTS > Bachelor level elective course - 6 ECTS > Elective courses BA SES
    MiBa - Business Communication : Management - 60 ECTS
    Version: 2022/SA_V01
    Management - 30 ECTS > Elective mandatory courses - 12 ECTS > MAN03 Recherche Marketing / Marketingforschung
    Management - 30 ECTS > Elective mandatory courses - 12 ECTS > GES II: Communication marketing / BWL II: Marketingkommunikation
    MiBa - Economics - 30 ECTS
    Version: 2009/SA_V01
    Cours facultatifs à choisir: Cours bachelor (sans cours de langue) de la Faculté des sciences économiques et sociales > Elective courses BA SES
    MiBa - Economie politique - 60 ECTS
    Version: 2009/SA_V01
    Cours facultatifs à choisir: Cours bachelor (sans cours de langue) de la Faculté des sciences économiques et sociales > Elective courses BA SES
    PreDEEM - Préalable au DEEM en Economie
    Version: 2022/SP_V01_Max possible 90_ECTS
    Management > Elective courses - Min. 18 ECTS > MAN03 Recherche Marketing / Marketingforschung
    Psychology 180
    Version: SA19_BA_fr_de_bil_v02
    Module 11 > M11 Soft skills