In May 2018, the Chair for International Management and the Chair of Management have jointly held their second conference on “Success in Emerging Markets”.

Emerging markets have become increasingly important for Swiss companies – both as potential new markets and as production locations. However, they are not easy to enter, and successful management in emerging markets poses serious challenges.

This conference included speeches from top managers with a long history of experience in emerging markets, a panel discussion, and time for networking. It was organised to give executives in Swiss SMEs and MNCs valuable insights about how to enter these countries and how to successfully do business there.

With the support of Sika AG, the University of Fribourg created the "Sika-endowed Research Group Emerging Markets" that hosts this conference.


Success in Emerging Markets 2018

Business Conference

Friday, May 18, 2018, 8.30 - 14.00 h

University of Fribourg

Speakers and panelists are:

Dr. Veit Wagner

Vice President of the Board


Béatrice Lombard-Martin


Swiss Russian Forum

Francis Maechling

Chief Financial Officer

Liebherr Mining

Prof. Dr. Rudolf Grünig

Chair of Management

University of Fribourg

Prof. Dr. Dirk Morschett

Chair for International Management

University of Fribourg 


Why should you participate?

  • Gain inspiration for your company's strategy
  • Learn from successful managers and experts
  • Hear about best practices from experienced companies
  • Evaluate opportunities in foreign markets
  • Build networks with other managers


Conference fee

  • Regular fee for the day (including coffee break and apéro riche): CHF 195.-



  • University of Fribourg, PER 21, Boulevard de Pérolles 90, 1700 Fribourg, Room E120. Access-Information


 Please download the programme here

Registration closed

Please download the presentations here

Some impressions of the conference