Research

The research of the Chair for International Management focuses on internationalisation processes. Initially, a special emphasis was given to internationalisation within Europe, but with the cooperation agreement with Sika AG, this was extended to cover Emerging Markets as well. From market entry modes, the research was extended also to reverse processes, i.e. divestment from foreign markets. Furthermore, the Chair for International Management carries out research on retailing, e.g. e-commerce and cross-channel retailing. Eventually, it is in particular the intersection of both, retailing and internationalisation, in which new research projects are initiated. 

Publications 

Here, you'll find a selection of the publications of the researchers at the Chair for International Management. 

  • Monographs
    • Grünig, R.; Kühn, R.; Morschett, D. (2022): The Strategy Planning Process - Strategic Analyses, Objectives, Options and Projects, 3rd ed., (Springer) Berlin 2022.

    • Grünig, R.; Kühn, R.; Morschett, D. (2022): Procédé de planification stratégique - Analyses, Objectifs, Options et Projets, 3ème ed., (Haupt) Bern 2022.

    • Grünig, R.; Kühn, R.; Morschett, D. (2022): Strategieplanungsprozess – Strategische Analysen, Ziele, Optionen und Projekte, 3. Aufl., (Haupt) Bern 2022.

    • Wu, J.; Morschett, D. (2020): M&A by Chinese POEs in developed countries - Acquiring and bundling strategic assets, Working Paper SES No. 512 (https://doc.rero.ch/record/328319/files/WP_SES_512.pdf)

    • Foscht, T.; Morschett, D.; Schramm-Klein, H.; Swoboda, B.: HandelsMonitor – Mega-Trends 2030+ – Der Handel auf dem Weg in ein neues Zeitalter, (Deutscher Fachverlag) Frankfurt a.M. 2020.

    • Grünig, R.; Morschett, D.: Developing International Strategies, 2nd ed., (Springer) Berlin 2017.

    • Morschett, D.; Schramm-Klein, H.; Zentes, J.: Strategic International Management – Text and Cases, 3rd edition, (Gabler) Wiesbaden 2015.

    • Morschett, D.: Institutionalisierung und Koordination von Auslandseinheiten – Analyse von Industrie- und Dienstleistungsunternehmen, mir-Edition, (Deutscher UniversitätsVerlag) Wiesbaden 2007.

    • Zentes, J.; Swoboda, B.; Morschett, D.: Internationales Wertschöpfungsmanagement, (Vahlen) Munich 2004.

    • Zentes, J.; Morschett, D.; Schramm-Klein, H.: Strategic Retail Management – Text and International Cases, 3rd ed., (Gabler) Wiesbaden 2017.

    • Morschett, D.: Retail Branding und Integriertes Marketing – Wettbewerbsstrategische und verhaltenswissenschaftliche Analyse, (Gabler) Wiesbaden 2002.

    • Morschett, D.: Internationalisierung produktbegleitender Dienstleistungen – Ergebnisse einer empirischen Studie, Working Paper, Saarbrücken 2004.

    • Zentes, J.; Morschett, D.; Janz, M.: New Dimensions of Consumer Goods Marketing, Study sponsored by SAP AG, Saarbrücken – Walldorf 2000.
  • Edited Volumes
    • Davoine, E.; Morschett, D.; Novitskaya, O.; Batsenko, K. (Eds.): Human Resource Management Issues in Multinational Companies: Case Studies from Ukrainian and Russian subsidiaries, (Kyiv Mohyla University Press) Kiew-Fribourg 2013 (supported by the Swiss National Fund).

    • Zentes, J.; Swoboda, B.; Morschett, D.; Schramm-Klein, H. (Eds.): Handbuch Handel, 2nd Ed., (Springer Gabler) Wiesbaden 2013.

    • Zentes, J.; Swoboda, B.; Morschett, D. (Eds.): Fallstudien zum Internationalen Management, 4rd Ed., (Gabler) Wiesbaden 2011.

    • Zentes, J.; Swoboda, B.; Morschett, D. (Eds.): Kooperationen, Allianzen und Netzwerke – Grundlagen - Ansätze - Perspektiven, 2nd Ed., (Gabler) Wiesbaden 2005 (1st Ed. 2003).

    • Co-editor of the annual book series "European Retail Research" (Managing Editor for Volumes 24/II and 25/I
  • Refereed Articles
    • Goetz, M.A.; Morschett, D. (2023): Investigating the effects of institutional distance and experience on acquisition performance across emerging markets, in: International Journal of Emerging Markets (https://doi.org/10.1108/IJOEM-02-2022-0225)

    • Bich N.L.; Morschett, D. (2023): Employer attractiveness of EMNEs – The role of CSR in overcoming country-of-origin image constraints in developed host countries, in: Management International Review, Vol. 63, pp. 313-346. (DOI: 10.1007/s11575-022-00498-7)

    • Schmid, D.; de Thomas Wagner, F.; Morschett, D. (2021): Archetypes of Driver Combinations Leading to Foreign Market Exit: An Investigation into European Grocery Retailing., in: mir - Management International Review, Vol. 61, No. 4, pp. 521 - 562 (https://doi.org/10.1007/s11575-021-00449-8)

    • Schmid, D.; Morschett, D. (2020): Decades of research on foreign subsidiary divestment: What do we really know about its antecedents?, in: International Business Review, Vol. 27, Issue 4 (https://doi.org/10.1016/j.ibusrev.2019.101653)

    • Keane, M.; Morschett, D. (2017): The Influence of Localised Corporate Social Responsibility and Perceived Brand Localness on Willingness to Buy at a Foreign Grocery Retailer, in: Marketing – Journal of Research and Management, Vol. 39, No. 1, pp. 27-43.

    • Schu, M.; Morschett, D. (2017): Foreign market selection of online retailers - a path-dependent perspective on influence factors, in: International Business Review, Vol. 26, pp. 710-723.

    • Keane, M; Morschett, D. (2016): Reducing the negative effect of consumer ethnocentrism on patronage behaviour at foreign retailers, in: Marketing – Journal of Research and Management, Vol. 38, No. 4, pp. 228-240.

    • Schu, M.; Morschett, D.; Swoboda, B. (2016): Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors, in: mir - Management International Review, 2016, DOI: 10.1007/s11575-016-0279-6.

    • Schramm-Klein, H.; Zentes, J.; Swoboda, B.; Steinmann, S.; Morschett, D. (2016): Is Retailer Corporate Social Responsibility relevant to Consumer Behavior?, in: Business & Society, Vol. 55, Issue 4, pp. 550-575.

    • Swoboda, B.; Puchert, C.; Morschett, D. (2016): Explaining the differing effect of corporate reputation across nations: a multi-level analysis, in: Journal of the Academy of Marketing Science, Vol. 44, No. 4, pp. 454-473.

    • Schramm-Klein, H.; Swoboda, B.; Morschett, D. (2015): Retailer Corporate Social Responsibility: Shedding light on CSR’s Impact on Profit of Intermediaries in Marketing Channels, in: International Journal of Retail and Distribution Management, Vol. 43, Iss. 4/5, 2015, pp. 403-431.

    • Swoboda, B.; Elsner, S.; Morschett, D. (2014): Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study, in: Long Range Planning, Vol. 47, 2014, pp. 319-336.

    • Morschett, D.; Schu, M. (2014): Establishment of Online Shops by SME Retailers and Wholesalers - A Rational Decision or Institutional Pressure?, in: Marketing – Journal for Research and Management, Vol. 36, No. 2, 2014, pp. 107-118.

    • Swoboda, B.; Schlüter, A.; Olejnik, E.; Morschett, D. (2012): Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?, in: mir – Management International Review, Vol. 52, No. 5, 2012, pp. 727-756.

    • Schramm-Klein, H.; Morschett, D.; Wagner, G.; Steinmann, S. (2011): Cross-Channel Integration – Is it valued by Customers?, in: The International Review of Retail, Distribution and Consumer Research, Vol. 21, No. 5, pp. 501-511.

    • Swoboda, B.; Olejnik, E.; Morschett, D. (2011): Changes in Foreign Operation Modes: Stimuli for Increases versus Reductions, in: International Business Review, Vol. 20, Issue 5, pp. 578-590.

    • Swoboda, B.; Foscht, T; Meierer, M.; Morschett, D. (2011): International SME Alliances? The Impact of Alliance Building and Configurational Fit on Success, in: Long Range Planning, Vol. 44, August, pp. 271-288.

    • Domma, P.; Morschett, D.; Schramm-Klein, H.; Zentes, J.: The effect of an integrated virtual community on the evaluation of an online store: Findings from an Internet experiment (2010), in: Dahl, Darren, W.; Johar, Gita V.; van Osselaer, Stijn M.J. (Eds.): Advances in Consumer Research, Vol. 38, Duluth, MN: Association for Consumer Research, pp. 227-233.

    • Morschett, D.; Schramm-Klein, H.; Swoboda, B.: Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?, in: Journal of International Management, Vol. 16, 2010, pp. 60-77.

    • Swoboda, B.; Hälsig, F.; Schramm-Klein, H.; Morschett, D.: Moderating role of involvement in building a retail brand, in: International Journal of Retail & Distribution Management, Vol. 37, 2009, No. 11, pp. 952-974.

    • Morschett, D.; Schramm-Klein, H.; Swoboda, B.: Entry Modes for Manufacturers’ International After-sales Service – Analysis of Transaction-specific, Country-specific and Firm-specific Determinants, in: mir – Management International Review, Vol. 48, No. 5, 2008, pp. 525-549.

    • Foscht, T.; Maloles III, C.; Swoboda, B.; Morschett, D.; Sinha, I: The impact of culture on brand perceptions: A six-nation study, in: Journal of Product & Brand Management, Vol. 17, 2008, Nr. 3, pp. 131-142. 

    • Zentes, J.; Morschett, D.; Schramm-Klein, H.: Brand Personality of Retailers – An Analysis of its Applicability and its Effect on Store Loyalty, in: The International Review of Retail, Distribution and Consumer Research, Vol. 18, 2008, No. 2, S. 169-186.

    • Schramm-Klein, H.; Morschett, D.; Swoboda, B.: Verticalization: The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry, in: Lee, Angela Y.; Soman, Dilip (Hrsg.): Advances in Consumer Research, Vol. 35, (Association for
      Consumer Research) 2008.

    • Morschett, D.; Schramm-Klein, H.; Hälsig, F.; Jara, M.: The influence of self-congruity, brand personality and brand performance on store loyalty, in: Borghini, S.; McGrath, M. A.; Otnes, Celes (Eds.): European Advances in Consumer Research, Vol. 8, Association for Consumer Research, Duluth/MN 2008, pp. 417-418.

    • Morschett, D.: Firm-specific Influences on the Internalization of After-Sales Service Activities in Foreign Markets, in: Journal of Services Marketing, Vol. 20, Nr. 5, August, 2006, S. 309-323.

    • Morschett, D.; Swoboda, B.; Schramm-Klein, H.: Competitive strategies in retailing - An investigation of the applicability of Porter’s framework for food retailers, in: Journal of Retailing and Consumer Services, Vol. 13, No. 4, Juli, 2006, S. 275-287.

    • Morschett, D.; Swoboda, B.; Foscht, T.: Perception of Store Attributes and Overall Attitude towards Grocery Retailers: The Role of Shopping Motives, in: The International Review of Retail, Distribution and Consumer Research, Vol. 15, 2005, Nr. 4, S. 423-447.

    • Morschett, D.; Neidhart, M.: Gestaltung und Steuerung von Kooperationssystemen im Handel, in: Controlling, 14. Jg., 2003, Nr. 11, S. 589-596.

    • Zentes, J.; Morschett, D.: Perspektiven und Strategien der Verbundgruppen in Handel und Handwerk, in: Zeitschrift für das gesamte Genossenschaftswesen, 53. Jg., 2003, Heft 2, S. 145-156.

    • Morschett, D.: Konzeption und Operationalisierung des Markenwerts von Einkaufsstätten, in: Marketing – ZFP, 24. Jg., 2002, Nr. 4, S. 277-292.
  • Book Chapters
    • The Influence of Knowledge Flows on Market Entry Strategies and Coordination in Service MNCs, in: Schmid, S.(Hrsg.): Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften, Wiesbaden 2010, pp. 1-26 [with Schramm-Klein, H.].

    • Retailing in Switzerland – Players, Strategies and Developments, in: Schnedlitz, Peter et al. (Hrsg.): European Retail Research, Vol. 23, 2009, Issue II, pp. 163-190 [with Rudolph, T.; Bauer, J.; Donath, A.; Meise, N.].

    • Wachstum durch innovative Betriebstypenpolitik, in: Rudolph, Thomas (Hrsg.): Der Schweizer Handel 2010 – Mit Innovationen wachsen, Aachen 2010, pp. 161-173.

    • Internationales Management aus der Perspektive des internationalen Distributionsmanagements, in: Schmid, S.; Oesterle, M.-J. (Eds.): Internationales Management als Wissenschaft, Stuttgart 2007 (forthcoming) [with Swoboda, B.].

    • Anpassung des Marketings an Auslandsmärkte, in: Hermann, A.; Huber, F. (Eds.): Festschrift für Prof. Dr. H. Bauer, Wiesbaden 2007 [with Zentes, J.].

    • International Supplier Relationship Management – From Transactional to Relational Purchasing, in: Scholz, C.; Zentes, J. (Eds.): Strategic Management, Vol. 2, Wiesbaden 2006, pp. 247-270 [with Schramm-Klein, H.].

    • Neue Ansätze im internationalen Marketing, in: Haas, A.; Ivens, B. (Eds.): Innovatives Marketing: Entscheidungsfelder – Management – Instrumente, Wiesbaden 2005, pp. 543-566 [with Zentes, J., Schramm-Klein, H.].

    • Servicepolitik im Export – Die Perspektive der Industriegüterhersteller, in: Zentes, J.; Morschett, D.; Schramm-Klein, H. (Eds.): Außenhandel: Marketingstrategien und Managementkonzepte,  Wiesbaden 2004, pp. 431-454.

    • Stand und kritische Analyse der regionalen Integrationsabkommen: EU, in: Zentes, J.; Morschett, D.; Schramm-Klein, H. (Eds.): Außenhandel: Marketingstrategien und Managementkonzepte,  Wiesbaden 2004, pp. 181-204 [with Zentes, J., Schramm-Klein, H.].

    • Contract Manufacturer als Outsourcing-Partner international tätiger Industrieunternehmen, in: Zentes, J.; Swoboda, B. (Eds.): Fallstudien zum Internationalen Management, 2nd Ed., Wiesbaden 2004, pp. 279-294 [with Schramm-Klein, H.].

    • Formen von Kooperationen, Allianzen und Netzwerken, in: Zentes, J.; Swoboda, B.; Morschett, D. (Eds.): Kooperationen, Allianzen und Netzwerke – Grundlagen - Ansätze - Perspektiven, 2nd Ed., Wiesbaden 2005, pp. 377-403.

    • Perspektiven der Führung kooperativer Systeme, in: Zentes, J.; Swoboda, B.; Morschett, D. (Eds.): Kooperationen, Allianzen und Netzwerke – Grundlagen - Ansätze - Perspektiven, 2nd Ed., Wiesbaden 2005, pp. 935-962 [with Zentes, J.; Swoboda, B.].

    • Disintermediation in Wertschöpfungsketten – eine transaktionskostentheoretische Analyse, in: Toporowski, W.; Schuckel, M. (Eds.): Entwicklungen im Handel, Berlin 2007 [with Zentes, J.].

    • Contract Manufacturing, in: Zentes, J.; Swoboda, B.; Morschett, D. (Eds.): Kooperationen, Allianzen und Netzwerke – Grundlagen - Ansätze - Perspektiven, 2nd Ed., Wiesbaden 2005, pp. 597-622.

    • Retail-Performance-Measurement – Neuere Controllingkonzepte zur Messung der Performance von Handelsunternehmen, in: Zentes, J. (Ed.): Handbuch Handel, Wiesbaden 2006, pp. 895-918 [with Biesiada, H.; Neidhart, M.].

    • Retail Branding als strategische Markenpolitik des Handels, in: Esch, F.-R. (Hrsg.): Moderne Markenführung, 4th Ed.,  Wiesbaden 2005, pp. 1139-1155 [with Zentes, J.].

    • Kooperative Internationalisierungsstrategien, in: Holtbrügge, D. (Ed.): Management Multinationaler Unternehmungen, Heidelberg 2003, pp. 51-66 [with Zentes, J.].

    • Vertikale Vertriebskooperationssysteme – Perspektiven und Strategien, in: IBB; Institut für Handel und Internationales Marketing (Eds.): Die Zukunft der Kooperationen, Study sponsored by ZGV, Frankfurt 2003, pp. 189-267 [with Zentes, J.; Neidhart, M.].

    • Perspektiven des Business-to-Business-Handels, in: Trommsdorff, V. (Ed.): Handelsforschung 2003, Köln 2003, pp. 23-42 [with Zentes, J.].

    • Electronic Business im Handel, in: Weiber, Rolf (Hrsg.): Handbuch Electronic Business, 2. Ed., Wiesbaden 2002, pp. 775-807 [with Swoboda, B.].

    • Neue B2B-Märkte durch Liberalisierung und Deregulierung, in: Zentes, J.; Swoboda, B.; Morschett, D. (Eds.): B2B-Handel – Perspektiven des Groß- und Außenhandels, Frankfurt 2002, pp. 119-146.

    • Direktvertrieb von Konsumgüterherstellern im Spannungsfeld von Wettbewerb und Kooperation entlang der Wertschöpfungskette, in: Trommsdorff, V. (Ed.): Jahrbuch Handelsforschung 2000/01, Cologne 2001, pp. 27-49 [with Zentes, J.].
  • Presentations at Executives' Conferences
    • Das Spielwarengeschäft als Marke – Mit klarem Profil den Konsumenten überzeugen, Presentation at the Toy Business Forum of the International Toy Fair, Nürnberg, February 7, 2011.

    • Online-Retailing Goes Global – What‘s hot in the US, Asia & Europe?, Presentation at the 2. Europäischer Online-Handelskongress (of The Conference Group), Berlin, October 27.-28., 2010.

    • Internetstrategien für den mittelständischen Handel – Erfolg mit E-Commerce und Online-Marketing, Presentation at the Annual Meeting of the Retailers Association of the Saarland and the Gesellschaft der Förderer des IfeW, Saarbrücken, October 13, 2010.

    • Erfolgsfaktoren der Internationalisierung von Nonprofit Organisationen, Presentation at the „Internationales Verbändeforum des Verbandsmanagement Instituts VMI“, Gstaad, March 10, 2010.

    • Store Brands – Recent Developments and Issues in Germany and Switzerland, Presentation at the I. Encuentro del Sector de Consumo y Distribution von Deloitte Spanien, Madrid, February 16, 2010.

    • Internationalisation de PME – Stratégies, chances et risques, Presentation at the Series “Conférences du GIF” (Groupement industriel du canton de fribourg) Fribourg, December 3, 2009.

    • Gemeinsam durch schwere Zeiten – Kooperation im Produktionsverbindungshandel, Presentation at the Annual Meeting of the Precitool-Group, Schweinfurt, January 29, 2009.

    • Internationalisierungsstrategien im Mittelstand, Presentation at the 4th entrepreneurs’ day at the Saarland University, September 18, 2006.

    • Erfolgsfaktoren im Produktionsverbindungshandel, Key-Note-Speech at the Distributors’ Convention of Rüggeberg KG, Vitoria/Spain, June 1 2007.

    • Finding new markets – Developing future scenarios, Series of workshops in 2006 for the technical distributors’ association E/D/E (Einkaufsbüro Deutscher Eisenhändler).

    • Alliances, networks and cooperations – joining forces to be competitive, Presentation at the annual convention 2005 of the European Power Transmission Distributors’ Association (EPTDA), Prague/Czech Republic, September 28-29, 2005.

    • Trends in Industrial Distribution, Presentation at the SKF Distributor convention, Jasná/Slovakia, June 26, 2006.

    • Zukunft der Kooperationen, Presentation at the annual meeting of the Zentralverband Gewerblicher Verbundgruppen e.V. (ZGV), Berlin, May 7, 2003.

    • Effektivitäts- und Effizienzsteigerungsansätze im Handel, Presentation at the conference „Erfolgreich miteinander“ of the Metro Group and the Deutsche Logistikakademie, Düsseldorf, January 30, 2003.

    • Neue Märkte durch Liberalisierung und Deregulierung, Presentation at the conference „B2B-Handel – Perspektiven des Groß- und Außenhandels“ of the H.I.MA., Saarbrücken, March 19, 2002.
  • Other Publications