Digital Commerce in B2C and B2B Markets

Spring Semester 2020 


Mondays, start February, 17

09:15 - 11:00 h, weekly
AssistantFinn de Thomas Wagner

Download Syllabus

As of today, we will move the course "Digital Commerce" to moodle, so that it will be easier for you to find all information at one place. Enrol for the course on Moodle as soon as possible. 

- Tuesday, 17.03., 15.15-17.00 h
- Tuesday, 31.03., 15.15-17.00 h
- Tuesday, 07.04., 15.15-17.00 h
- Exkursion Digital Commerce: May 14, 7.00-21.00 h (see below)
Additional Information
Guest Presentations
Unfortunately, due to the Corona crisis, several guest lectures are cancelled.
  • This guest lecture will be provided via a video. It will be made available via Moodle.
    Patrick KESSLER, President, VSV – Swiss E-Commerce Association
    Digital Commerce in Europe and beyond - Opportunities and Threats for Swiss Online Players
    Tuesday, April 28, 15.15-16.30 h, room C140 [Europe Day]


  • Cancelled:
    Klaus HOMMELS, CEO and Founder, Lakestar
    Digitale Disruption? Haben Europas Unternehmen eine Chance zwischen China und USA?
    Tuesday, April 28, 17.15-19.00 h, room Joseph Deiss [Europe Day]


  • Cancelled:
    Jan ATTESLANDER, Member of the Executive Board, Economiesuisse
    Global Opportunities for Swiss Companies - The Importance of Innovation and Digitalisation
    Monday, May 11, 9.15-11.00 h, room E120


  • Cancelled:
    Philippe HUWYLER, Managing Director, coop@home
    The Strategy of coop@home (plus visit DC)
    Field Trip «Digital Commerce», Thursday, May 14, 7.00-21.00h


  • Cancelled:
    Riet STEIGER, CEO, Competec Logistik AG (Brack)
    The Strategy and Logistics Strategy in B2C and B2B of Competec (plus visit DC)
    Field Trip «Digital Commerce», Thursday, May 14, 7.00-21.00h
Further Readings


Lecture Slides

Lecture Slides 1 - 30

Lecture Slides 31 - 72

Guest Lecture Slides