Master Theses

To complete the Master of Arts in European Business, students have to write a master thesis in English. The master thesis has to be written in connection to one of the courses taken within the programme. Generally, any professor who offers courses that can be accredited towards the MA in European Business can supervise master theses in the programme.
The Chair for International Management offers to supervise master theses. It is generally a prerequisite that a student who intends to write her/his master thesis at the Chair for International Management has successfully participated in at least one of the courses offered by the chair. 

Different approaches are possible:

  • Students can submit a provisional research proposal for a specific topic that they wish to analyse in their master thesis. Obviously, the topics have to be related to the fields of International Management and/or European Business – possibly discussed in one of the lectures. In this case, the provisional proposal is evaluated and if the chair agrees, the student can work under the guidance of the chair to develop a full proposal which is then the starting point for the master thesis.
  • Students may adopt a research topic suggested by the chair. In this case they should contact the chair first to discuss some ideas in order to facilitate the process of developing a provisional/final proposal.

Simultaneously with the provisional proposal or the first contact with the chair, students have to provide the chair with a list of their grades and a short CV.


The proposal should be a short paper (ca. 3 pages) including

  • the relevance of the topic
  • the main questions (research question) to be answered
  • the planned methodology (e.g. is it planned to do expert interviews, is it planned to carry out a large-scale empirical survey, etc.)
  • a (provisional) table of contents
  • a short list of literature dealing with the topic.

After acceptance of the proposal the student generally has 6 months to finish the master thesis, a time during which consultation hours by the chair are offered upon request of the students. Students may be invited to present the status of their thesis and their ideas within a colloquium with other master students.

Master theses have to be written following the formal guidelines of the chair which can be downloaded here. To facilitate the application, we highly recommend using the MS-word template that we provide and that you can download here

Types of Master Theses 

Generally, three types of master theses are possible at the chair:

  • Empirical research oriented theses: 
    Students intend to finish a research project by themselves which includes an empirical survey, e.g. of companies or of consumers, and the necessary statistical analyses. Generally, the first part of such a master thesis has to contain a thorough review of the existing literature and previous studies on the topic. Then, a conceptual framework and the basis for a questionnaire have to be developed and finally the empirical study results have to be discussed.
  • State of the art oriented theses: 
    Students analyse systematically and thoroughly the existing (high-level) literature concerning a specific topic and explain the state-of-the-art as well as existing research gaps.
  • Practice-oriented theses:
    Students who intend to work closely with a specific company for the preparation of their master thesis, e.g. in the context of an internship, write about a specific problem of this company and analyse potential problem solutions. Alternatively, the specific situation in an industry can be analysed using one or several case studies from within the industry as empirical foundation. 
    However, it has to be emphasised that a master thesis is still an analytic – and not merely a descriptive – work which is based on a theoretical and conceptual foundation and has to fulfil a high academic standard. Even in the case of a practice-oriented master thesis, it is not a consulting paper for a company. 

Selection of topics for Master theses 

The following is a list of topics that the chair likes to supervise as master theses:

  • Lime, Bird & Co. – A multi-case study analysis of the emerging competition in the global e-scooter rental business
    This master thesis should analyse the relevant players, inter alia, their business models, development, market entry strategies, relevance of a global or international presence, relevance of first-mover advantages, market selection, incl. success in the entered (foreign) markets, competitive strategies (incl. Blue Ocean perspective), e.g. low-cost vs. differentiation and if differentiation, how exactly do they try to differentiate, etc. By « analysis », it is meant to show what they do and why they do it, also from a theoretical perspective.
    [Due to the extreme topicality of this subject, we want this thesis to be completed quickly ; there is no need for a 2-month proposal stage because the subject is already well defined.]
  • Internationalisation of B2B Trade Fairs into New Regions (e.g. Asia) – Analysis of motives, strategies and success
  • Foreign Ethical Divestment – When MNCs withdraw from foreign countries on moral grounds
  • CSR of European (Nonfood) Wholesale Companies - An analysis based on CSR Reports 
  • Nonfood-Discounter in Germany (e.g. Tedi, Euroshop, HEMA, Action, Black, …) – Development, strategies and reasons for their success
  • Consumer Electronics Online Retailing – A comparison  of the industry structure and the strategies across the most important European countries
  • E-Commerce Strategies of Nonfood Wholesale Companies in European Countries (you should select a specific sector, e.g. tools, chemicals, …)
  • Parcel Distribution in Europe – A comparison of the industry structures and strategies across the most important European countries
  • New Intermediaries in Food Retailing – An analysis of players, competitive strategies and the impact on industry value chains in Europe
  • Sustainability in Food Retailing – An analysis of how food retailers fulfil the consumer demand for sustainability
  • Sustainability in Clothes Retailing – An analysis of how clothes retailers fulfil the consumer demand for sustainability
  • Driving Innovation in Retail - A comparison of how and why retailers use the acquisition of start-ups and the founding of incubators/accelerators as a medium for driving innovation