Prof. Dr. Olivier Furrer
Heures de réception
Il n'y a pas d'heures spécifiques, les rendez-vous doivent être pris par courrier électronique.
Adresse
Chaire de Marketing
Université de Fribourg
Bd. de Pérolles 90, Bureau E428
1700 Fribourg
Contact
Tel.: +41 26 300 83 06
Publications récentes
Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2024), A Research Agenda for Service Marketing, Chapter 1, Elgar Research Agendas
Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2024), A Research Agenda for Service Marketing, Chapter 13, Elgar Research Agendas
Furrer, O., Landry, M. and Baillod, C. (2024), Managing customer-to-customer interactions: revisiting older models for a fresh perspective, Journal of Services Marketing
Ralston, D.A., Russel, C.J., Terpstra-Tong, J., Treviño L.J., Ramburuth, P., Richards,, M., Furrer, O. et al. [full author details at the end of thearticle (2024) Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis, Asia Pacific Journal of Management.
Furrer O., Landry M. (2023), Well-being co-creation in service ecosystems: a systematic literature review, Journal of Services Marketing, Volume: 37 Issue: 10.
Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2023), The interplay between physical and social servicescape: investigating negative CCI, Journal of Services Marketing, Vol. 37 No. 6, pp. 732-745.
Furrer O., Cultural Differences and Services, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer (eds.), Edward Elgar (2023), pp. 556-559.
Furrer O., Landry M., Baillod C., Tsiotsou R.H., and Liu B.S., User/consumer-based innovation in services”, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer, (eds.), Edward Elgar (2023), pp. 395-399.
Furrer O. & Tjemkes B. V. , Strategic Alliances of Service Firm, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer (eds.), Edward Elgar (2023), pp. 279-282.
Terpstra-Tong, J., Ralston, D. A.,Treviño, L.,Karam, C., Furrer, O., Froese, F., ...&Crowley-Henry, M. (2022) The Impact of gender-role-orientations on subjective career success: A multilevel study of 36 societies. Journal of Vocational Behavior, 103773.
Ben Jemaa-Boubaya, K., Furrer, O., Hani, M., Dikmen, L., and Cheriet, F. (2022) The Imbrication of Internal and External Coopetition in Strategic Alliances. In Managing Interpartner Cooperation in Strategic Alliances (MICSA), T.K. Das (ed.), Edward Elgar, pp. 63-90.
Furrer O., Davoine E. (2022) Les défis de l'internationalisation des entreprises. Vuibert - Recherche: Paris
Ralston, D.A., Russel, C.J., Terpstra-Tong, J., Treviño L.J., Ramburuth, P., Richards,, M., Furrer, O. et al. [full author details at the end of thearticle (2022) Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis, Asia Pacific Journal of Management.
Beveridge, I., Furrer, O., & Gelb, Betsy L. (2022). A Consumer Cultural Paradox: Exploring the Tensions between Traditional and International Education, International Marketing Review, , Vol. 39 No. 4, pp. 811-835.
Furrer, O., Yu Kerguignas, J., & Landry, M. (2021). Customer captivity, negative word of mouth, and well-being: A mixed-methods study, Journal of Services Marketing, Vol. 35 No. 6, pp. 755-773.
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