Biography

Biography

Dr. Bruno Asdourian is a Senior Lecturer at the DCM Department of Communication and Media Research at the University of Fribourg. He holds a PhD in Communication (Aix-Marseille University-2010). He is a specialist in city diplomacy, civil society diplomacy and participative communication. He teaches communication and digital transformation of various type of organisations. His research contributes to the emerging academic discussion on city diplomacy and city branding by defining and measuring what city diplomacy entails and what positive outcomes a negative emotional engagement can have on citizen relationships.

Research and publications

• Publications
  Publications – Dr Bruno Asdourian

   

   

  Publications in international peer-reviewed scientific journals

  1. Asdourian B., Chariatte J., & Ingenhoff D. (2023, accepted), Digital city diplomacy and international cities networks: collaboration and city branding strategies around climate issues, International Communication Gazette.
  2. Asdourian, B (2022). Civil society diplomacy: characterizing collective and connective actions for a shared cause. Journal of Communication Management. doi: JCOM-04-2022-0041.R1
  3. Asdourian, B., &. Lazarte, J. (2018). Making for humanity: why makers participate in distributed problem-solving humanitarian projects. The Nordic Journal of Information Studies and Cultural Communication – NtiK, 7(2), 32-45.
  4. Van Hove, F., Asdourian, B., & Bourgeois, D. (2018). My tweets are (not) my own! Normalizing journalists’ branding and digital identity on Twitter. Popular Communication: The international journal media and culture, 16(4) 263-275.
  5. Asdourian, B. (2015). La communication transparente et participative des organisations. Une lecture croisée des approches communicationnelles de l’école de Palo Alto et d’Habermas appliquée aux usages des médias sociaux numériques. Communication & Organisation, (48), 125-138.
  6. Asdourian, B., & Zimmerli, V. (2015). Open data, usagers du numérique et entreprises publiques. Les échanges informationnels et relationnels au service de l’innovation dans les transports en commun de Genève. Revue Française des Sciences de l’Information et de la Communication, (6).
  7. Asdourian, B., Van Hove, F., & Bourgeois, D. (2015). Participation journalistique sur Twitter. Injonctions à la participation et formes d’intervention numériques : le cas de la Radio Télévision Suisse. Studies in Communication Sciences, 15(2), 190-196.

   

  Peer-reviewed books / monographs

  1. Cmeciu C., & Asdourian, B. (2021). The internationalisation of civic national movements, in Sebastião, Sónia Pedro, Spínola, Susana de Carvalho (Eds), Diplomacy, Organisations and Citizens. A European Communication Perspective, pp. 255-272. Cham, Springer.
  2. Asdourian, B., & Ingenhoff, D. (2020). A framework of city diplomacy on positive outcomes and negative emotional engagement: How to enhance the international role of cities and city/mayor branding on Twitter? In Sevin, E. & Amiri, S. City Diplomacy. Current Trends and Futures Prospects. pp. 83-109. Palgrave.
  3. Asdourian, B., & Zimmerli, V. (2016). How important is civic engagement for public transportation communication ? In E. Oliveira, A. Duarte & G. Gonçalves (Eds.), Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches (pp.239-266). Wilmington, DE: Vernon Press.
  4. Asdourian, B. (2015). Une U.T.O.P.I.E communicationnelle des organisations fondée sur la transparence et la participation. In S. Parrini-Alemanno (Ed.), Communications organisationnelles, management et numérique (pp.299-308). Paris: L’Harmattan.
  5. Bourgeois, D., Clavien, G., Asdourian, B., & Van Hove, F. (2014). Usages, médias et réseaux sociaux. Perception des contenus des médias suisses-romands. In P.-Y. Badillo & D. Roux (Eds.), Le futur est-il e-media? (pp.94-104). Paris: Economica.

   

  Peer-reviewed conference proceedings

  1. Asdourian, B., Chariatte, J. (2023), Sustainability, city branding, and model roles at the international level: framing strategic communication about solutions to systemic changes. International Association for Media and Communication Research (IAMCR) – International Communication Section, Lyon, France, 9.-13.07.2023.
  2. Chariatte, J., Asdourian, B. (2023), Digital city branding and international communication frames on sustainability across space and time, International Communication Association (ICA) - Post Conference, “Sustainability Communication in Local Are(n)as: Towards a Better Understanding of Culturally Diverse Strategies and Practices”, Toronto, 30.05.2023.
  3. Chariatte, J., Asdourian, B. & Ingenhoff, D. (2022), Countering climate change risks through digital diplomacy – Digital communication strategies of city networks. European Public Relations Education and Research Association (EUPRERA) Annual Conference, Vienna, Austria, 21-24.09.2022.
  4. (Best Faculty Paper Awards) Asdourian, B., Chariatte, J., & Ingenhoff, D. (2022). Digital city diplomacy and international cities networks: collaboration and city branding strategies around climate issues. 72^nd Annual Conference of the International Communication Association (ICA), Paris, 26.-30.05.2022.
  5. Asdourian, B. (2021). Civic tech diplomacy: Machine learning and network analyses of Twitter during the #VersusVirusCH hackathon. 71^st Annual Conference of the International Communication Association (ICA), Virtual Conference, 27.-31.05.2021.
  6. Asdourian, B., & Ingenhoff, D. (2019). Negative engagement & city diplomacy. Panel Crossing the boundaries into the Dark Side: Negative engagement in online communication from societies to individuals. 69^th Annual Conference of the International Communication Association (ICA), Washington, D.C., USA, 24.-28.05.2019. 
  7. Bachmann, P., Krebs, I., & Asdourian, B. (2019). A new chatbots as a tool for news media information and communication: expectations, concerns, and brand effects on usage intentions. Swiss Association of Communication and Media Research (SACM) Annual Conference, St. Gallen, Switzerland, 3.-5.4.2019.
  8. Vismara, T., & Asdourian, B. (2018). Lugano 2025 – A Citizensourcing Platform for Citizen Engagement: Analyzing motivations to participate and communications between the public administration and citizens. European Communication Research and Education Association (ECREA) Annual Conference - Communication and Democracy Section. Lugano, Switzerland, 31.10.-3.11.2018.
  9. Kojic, T., & Asdourian, B. (2018). Cross-disciplinary exploration of communication oriented towards customer participation. A case study of the preview communities platform hosted by the Swiss Federal Railway Operator (SBB). European Public Relations Education and Research Association (EUPRERA) Annual Conference, Aarhus, Denmark, 27.-29.09.2018.
  10. Asdourian, B. (2018). Create beyond the borders of the company. A case study of Swisscom’s Hackathons. Société Française des Sciences de la Communication et des Médias (SFSIC) Annual Conference, Paris, France, 13.-15.06.2018.
  11. Asdourian, B., Bourgeois, D., & Tardin, G. (2018). Exploring big data, digitization and public relations: a case study on Nestlé’s Digital Acceleration Team. International Communication Association (ICA) Annual Conference – Public Relations Division, Prague, Czech Republic, 24.-28.05.2018
  12. Asdourian, B., Bourgeois, D., & Tardin, G. (2018). Social media monitoring rooms, digitization and public relations: A case study on Nestlé’s Digital Acceleration Team. Swiss Association of Communication and Media Research (SACM) Annual Conference, Lugano, Switzerland, 12.-13.05.2018.
  13. Asdourian, B. (2018). Collaborate beyond the borders of the company: A case study of Swisscom’s Hackathons. Swiss Association of Communication and Media Research (SACM) Annual Conference, Lugano, Switzerland, 12.-13.05.2018.
  14. Asdourian, B. (2017). Creating Participatory and Transparent Communication for an Organizational Transformational Strategy. Learning from Benevolent Hackers and Collaborative Communities. European Public Relations Education and Research Association (EUPRERA) Annual Conference, London, Great Britain, 12.-14.10.2017.
  15. Van Hove, F., Asdourian, B., & Bourgeois, D. (2017). Public participation utopia? A comparative study of 19 French-speaking media Twitter accounts. European Communication Research and Education Association (ECREA) Journalism Studies Section, Odense, Denmark, 22.-23.03.2017.
  16. Asdourian, B. & Zimmerli, V. (2015). How important is civic engagement for public transportation communication? European Communication Research and Education Association (ECREA) Organisational and Strategic Communication Section, Leipzig, Germany, 3.-4.12.2015.
  17. Van Hove, F., Asdourian, B. & Bourgeois D. (2015). (In)visibility of journalists’ professional digital identity on Twitter. European Communication Research and Education Association (ECREA) Digital Culture and Communication Section, Salzburg, Austria, 26.-28.11.2015.
  18. Asdourian, B., & Zimmerli, V. (2015). Integrating “ordinary” people’s participation with an open data politic. A Switzerland case study of public transportation. European Communication Research and Education Association (ECREA) Communication and Democracy Section, Copenhagen, Denmark, 9.-10.10.2015.
  19. Van Hove, F., Asdourian, B., & Bourgeois, D. (2015). Usages de Twitter et (in)visibilité de l’identité numérique professionnelle des journalistes. GIS Journalisme, 7.9.10.2015, Paris, France.
  20. Tardin, G., Bourgeois, D., & Asdourian, B. (2015). Evolutions organisationnelles et communication en ligne – étude de cas : la Digital Acceleration Team et la communication de Nestlé sur les médias sociaux. Org&Co, Toulouse, France, 17.-19.06.2015.
  21. Van Hove, F., Asdourian, B., & Bourgeois, D. (2015). Usages de Twitter et (in)visibilité des opinions des journalistes : une approche exploratoire de l’identité numérique professionnelle versus l’identité numérique personnelle. Swiss Association of Communication and Media Research (SACM), Bern, Switzerland, 13.-14.03.2015.
  22. Asdourian, B., Van Hove, F., & Bourgeois, D. (2014). Usages des réseaux sociaux professionnels en ligne et reconnaissance sociale professionnelle : une approche sur la Suisse Romande. Société Française des Sciences de la Communication et des Médias (SFSIC), Toulon, France, 4.-6.06.2014.
  23. Asdourian, B., Van Hove F., & Bourgeois D. (2014). Innovations journalistiques et injonction à la participation des publics sur les réseaux sociaux. Swiss Association of Communication and Media Research (SACM), Zürich, Switzerland, 11.-12.04.2014.

   

  Oral contributions to international conferences

  1. Asdourian, B. (2019). Invited Speaker. Civic diplomacy: Civic engagement, benevolent hackers and makers. MARPE Diplo Network (EUPRERA project). Developping a European Higher Education curriculum in public, corporate and civic diplomacy - Ghent, Belgium, 06.11.19.

  2.    Asdourian, B. (2018). Invited Speaker for the Panel Discussion “Créativité citoyenne, dispositifs d’enseignement et économie de la culture en Suisse”. Créativité citoyenne. Société Française des Sciences de la Communication et des Médias (SFSIC) Annual Conference, Paris, France, 13.-15.06.2018.

   

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Teaching and courses

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