Details

Fakultät	Wirtschafts- und Sozialwissenschaftliche Fakultät
Bereich	Kommunikationswissenschaft und Medienforschung
Code	UE-EKM.00715
Sprachen	Englisch
Art der Unterrichtseinheit	Vorlesung
Kursus	Master
Semester	SP-2021

Zeitplan und Räume

Vorlesungszeiten	Mittwoch 10:15 - 12:00, Wöchentlich (Frühlingssemester)
Stunden pro Woche	2

Unterricht

Verantwortliche	Ingenhoff Diana
Dozenten-innen	Ingenhoff Diana
Assistenten	Calamai Giada Kajal
Beschreibung	Corporations are under constant public surveillance by their stakeholders. As the power of stakehold-ers increases through social media, business communication is challenged more than ever to estab-lish a favorable image and reputation. Moreover, online media provide business communication with new opportunities to initiate dialogue with stakeholders, to manage public issues and to establish brands in the global environment. The lecture covers various areas of business communication like issues management, crisis communication, social media and campaign communication. Methods used in communication controlling and evaluation are introduced. Guest lecturers from international corporations will give profound practical insights. Additionally, selected topic will be illustrated by case studies enabling students to compose and evaluate communication strategies and practices.   Moodle Link
Lernziele	This lecture gives students a comprehensive overview of business communication, its objectives, strategies and practices in the digital age. Considering basic theories on business strategy, corporate identity, public relations (PR) and reputation management, students will improve their abilities to analyze, organize, and critically think about corporate communication and strategic communication management in research and in practice. Also, the discussion of recent challenges in business ethics, corporate responsibility and international PR provides students with up-to-date expertise in the field.
Verfügbarkeit	45
Soft Skills	Nein
ausserhalb des Bereichs	Nein
BeNeFri	Nein
Mobilität	Ja
UniPop	Nein

Mündliche Prüfung - SP-2021, Wiederholungssession 2021

Datum	26.08.2021 08:00 - 12:00
Bewertungsmodus	Nach Note
Beschreibung	Examination time: 15 Min. Nur Nachholprüfung

Fortlaufende Evaluation - SP-2021, Sommersession 2021

Bewertungsmodus

Nach Note