• Grünig Rudolf

Course content
● Introduction to internationalization
● Introduction to strategic management
● Developing a growth strategy for a region
● Example of a group presentation of a prior year
● Briefings for the group work
● Group work on real cases in international strategy
● Group presentations and discussions on real cases in international strategy

Program
● Introduction: Monday, 27.09.2021, 15:15 - 16:00
● Block course: Wednesday, 29.09.2021, 08:15 - 14:45
● Briefing by the company: Tuesday, 05.10.2021, 09:30 - 15:30, at Pratteln
● First group discussion with the lecturer: Wednesday, 20.10.2021, 08:30 - 14:00
● Second group discussion with the lecturer: Thursday, 04.11.2021, 08:30 - 14:00
● Third group discussion with the lecturer: Friday, 19.11.2021, 08:30 - 15:30
● Group presentations: Tuesday, 30.11.2021, 09:15 - 16:30, at Pratteln

There will be 3 working groups of 4 students

General objective
To be able to systematically approach an issue in international strategy and to produce a clear solution

Subgoals
● To plan and organize an effective group work
● To coordinate and work well with the other group members
● To apply strategic analysis, evaluation and planning tools in a correct way
● To get the needed information through company documents, interviews and internet research
● To carry out a sound analysis and to base the strategy on it
● To develop a concrete and realistic strategy
● To realize a convincing presentation
● To answer the questions in a short and precise way

The number of participants is limited to 12; hence, a selection of motivated students has to be made.

Expectations
Participants are expected to give a high priority to the seminar. They must attend all lectures and sessions and be able to meet the other students of the group.

Application
When registering online, an application has to be sent to the chair simultaneously by email. The application should contain contact details, nationality, language skills, Bachelor overall average grade, and Master average grade of the already received ECTS.

Selection criteria
1. Performance of the student
2. Advancement in the study

● Grünig, R., Morschett, D. (2017): Developing International Strategies, Second edition, Springer Berlin and Heidelberg
● Grünig R, Kühn R (2018) The Strategy Planning Process, 2nd revised edition, Springer, Heidelberg
● Grünig R, Kühn R (2017) Solving Complex Decision Problems. A Heuristic Approach, 4^th edition, Springer, Heidelberg
● Several documents on Moodle

Assessment of the group presentation.

No re-assessment.

Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).