Corporate Social Responsibility and Social Impact

  • Unterricht

    Details

    Fakultät Wirtschafts- und Sozialwissenschaftliche Fakultät
    Bereich Kommunikationswissenschaft und Medienforschung
    Code UE-EKM.00989
    Sprachen Englisch
    Art der Unterrichtseinheit Vorlesung
    Kursus Master
    Semester SA-2020

    Zeitplan und Räume

    Vorlesungszeiten Dienstag 08:15 - 10:00, Wöchentlich
    Stunden pro Woche 2

    Unterricht

    Verantwortliche
    Dozenten-innen
    Assistenten
    Beschreibung

    Corporations can be important actors to improve societal goodwill. However, very often, reality shows that firms do not contribute to solve social issues. Either they do not have a Corporate Social Responsibility (CSR) and communication department, or they have such a department with the mere objective to support marketing communication  or corporate reputation, rather than build trust and authentically create social value for stakeholders. This course will familiarize students with the field of CSR and will enable them to think critically about how business can create value for society through communication.

    The course consists of three parts. The first part will focus on learning how a corporation can link social value for stakeholders with profitability through communication and business related activities.  The second part will focus on  learning how to build a CSR and communication department that creates value for multiple stakeholders. Core to this part will be the learning of  how to establish a strategic approach to compliance and avoid reputational risks related to outsourcing, accountability, oversees bribery, CEO and board engagement, unethical suppliers and supply chain social issues. The third part will focus on how communication professionals can transform classical forms of corporate philanthropy into new ones.

    To take a global and actual perspective, students will work on real cases from different periods of time, countries and industries. Also, in order to reach teaching objectives students will be involved in a number of workshop related activities such as class simulations and class labs where they will put hands on real issues related to communication and CSR. Students are therefore expected to participate actively in class and to read in advance material indicated by the professor.

    Lernziele

    PART 1: Unlock social value

    • Understand what and how to map ethical initiatives of a business in a portfolio
    • Learn business ethics theories and their relationship with communication
    • Support ethical consumerism and circular economy by unlocking corporate social responsibility

    PART 2: Assure social value

    • Manage communication and business issues through various forms of ethics
    • Learn theories related to an ethical approach to compliance, accountability, outsourcing, oversees bribery, CEO and board engagement, suppliers and supply chain social risks
    • Build a department that facilitates ethical decision making in communication and marketing from zero

    PART 3: Understand philanthropy

    • Explore common forms of corporate philanthropy in six different industries
    • Deepen the knowledge of e-philanthropy, digital advocacy, venture philanthropy, and impact investing
    Bemerkungen

    Students will be subject to an ongoing evaluation, following the scheme below:

    - Applied team project (40%): 20% IKEA team project + 20% Class team simulation

    - Individual applied project (60%)

    - Possibility to earn a bonus for participation (up to +1 point to final grade) 

    No retake exam.   

    Verfügbarkeit 40
    Soft Skills
    Nein
    ausserhalb des Bereichs
    Nein
    BeNeFri
    Ja
    Mobilität
    Ja
    UniPop
    Nein

    Dokument

    Bibliographie

    Mandatory readings

    • Chandler, D. (2016). Strategic Corporate Social Responsibility: Sustainable Value Creation. Sage Publications (4th Edition). – Chapter 9, 14, and Part IV.
    • Crane, A. & Glozer, S. (2016). Researching corporate social responsibility communication: Themes, opportunities and challenges. Journal of Management Studies, 53(7), 1223-1252.
    • Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2014). Contesting the value of “Creating Shared Value.” California Management Review, 56(2), 130–153.
    • Dahl, S. & Waehning-Orga, N. (2015). Ethical Consumption. In Eagle L. & Dahl S. (eds.), Marketing Ethics and Society (pp. 117-140). Sage.
    • Esposito, M., Tse, T., & Soufani, K. (2018). Introducing a circular economy: new thinking with new managerial and policy implications. California Management Review, 60(3), 5-19.
    • Hooghiemstra, R. (2000). Corporate communication and impression management - new perspectives why companies engage in corporate social reporting. Journal of Business Ethics, 27(1/2), 55-68.
    • Illia, L., Romenti, S., Rodríguez-Cánovas, B., Murtarelli, G., & Caroll, C. E. (2016). Exploring corporations’ dialogue about CSR in the digital era. Journal of Business Ethics, 131(2), 39-58.
    • Illia, L., Zyglidopoulos, S., Romenti, S., Rodriguez-Canovas, B., & Gonzalez del Valle Brena, A. (2013). Communicating corporate social responsibility to a cynical public. MIT Sloan Management Review, 54(3), 16–19.
    • Jensen, J. (1997). Ethical Issues in the Communication Process.  Lawrence Erlbaum Associates. – Chapter 3 and 5.  
    • Lacy P., Keeble, J., & McNamara, R. (2014). Circular advantage: Innovative business models and technologies to create value in a world without limits to growth. Accenture Strategy Report.
    • Mintzberg, H. (1984). Who should control the corporation? California Management Review, 27(1), 90–115.
    • Morsing, M., Schultz, M., & Nielsen, K. U. (2008). The ‘catch 22’ of communicating CSR: Findings from a Danish study. Journal of Marketing Communications, 14(2), 97-111.
    • Porter, M. E. & Kramer, M. R. (2011). The big idea. Creating shared value. How to reinvent capitalism – and unleash a wave of innovation and growth. Harvard Business Review, 2011 (January-February), 62-77.
    • Schoeneborn, D., Morsing, M., & Crane, A. (2019). Formative Perspectives on the Relation Between CSR Communication and CSR Practices: Pathways for Walking, Talking, and T(w)alking. Business & Society. DOI: 10.1177/0007650319845091
    • Seeger, M. & Kuhn, T. (2011) Communication ethics and organizational contexts: Divergent values and moral puzzles. In G. Cheney, S. May & D. Munshi, Handbook of Communication Ethics: Information Censorship (pp. 166-189). Routledge.
    • Smith, N. C., Drumwright, M. E., & Gentile, M. C. (2010). The new marketing Myopia. Journal of Public Policy & Marketing, 29(1), 4–11.
    • Walker K. & Wan F. (2012). The harm of symbolic actions and green-washing: Corporate actions and communications on environmental performance and their financial implications. Journal of Business Ethics, 109(2), 227-242.
    • Zadek, S. (2012). Path to corporate social responsibility. Harvard Business Review, 1-11.

     

    Other recommended readings

    • Bhattacharya, C. B. & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9-24.
    • Garriga, E. & Melé D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53(1-2), 51-71.
    • Lee, M. (2008). A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead. International Journal of Management Review, 10(1), 53-73.
    • Morsing, M. & Schultz, M. (2006). Corporate social responsibility communication:  Stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 324-338.
    • Waddock, S. (2009). Making a difference? Corporate responsibility as a social movement. Journal of Corporate Citizenship, 33, 35-46.

     

    Recommended videography

    • The Story of Stuff: It is a 20-minute documentary about the way people make, use and throw away all the stuff in their lives.
    • International Corporate Citizenship Film Festival: The Boston College Center for Corporate Citizenship Film Festival celebrates the work and impact of corporate citizenship programs—as well as the inspiring methods companies use to communicate their efforts.
    • Playing by the Rules: Ethics at Work (2016): This documentary explores the vital role of ethical decision-making in today’s business practices.
    • The World According to Monsanto (2008): This French documentary provides an overview of Monsanto’s long track record of environmental crimes and health scandals. 
    • Enron: The Smartest Guy in the Room (2005): This documentary describes one of the biggest corporate disasters of the last decades. It features insider accounts and rare corporate audio and video tapes that reveal the immorality of Enron’s corporate philosophy.
    • Wal-Mart: The High Cost of Low Price (2005): This documentary provides an overview of Wal-Mart’s impact on America’s values and culture.
    • The Corporation (2004): A documentary on the global impact of large organizations. It treats them as a patient undergoing psychoanalysis and portrays them as being psychopaths.
  • Einzeltermine und Räume
    Datum Zeit Art der Unterrichtseinheit Ort
    15.09.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    22.09.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    29.09.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    06.10.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    13.10.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    20.10.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    27.10.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    03.11.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    10.11.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    17.11.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    24.11.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    01.12.2020 08:15 - 10:00 Kurs PER 21, Raum D230
    15.12.2020 08:15 - 10:00 Kurs PER 21, Raum D230
  • Leistungskontrolle

    Fortlaufende Evaluation - SA-2020, Wintersession 2021

    Bewertungsmodus Nach Note
    Beschreibung

    Students will be subject to an ongoing evaluation, following the scheme below:

    • Applied team project (40%).
    • 20% IKEA team project
    • 20% Class team simulation
    • Individual applied project (60%)
    • Possibility to earn a bonus for participation (up to +1 point to final grade)

    No retake exam.

  • Zuordnung
    Zählt für die folgenden Studienpläne:
    Accounting and Finance 90 [MA]
    Version: 2021/SA_V01
    Kurse > Cours à option dans tous les cours de Master de l'université > SES Masterkurse Angebot

    Betriebswirtschaftslehre 90 ECTS [MA]
    Version: 2017/SA_v01
    Kurse: mind. 63 ECTS > Wahlkurse: max. 18 ECTS > SES Masterkurse Angebot
    Kurse: mind. 63 ECTS > 3 Modulen von 12 ECTS min. jedes > MAR: Marketing

    Business Communication - Ethik und Volkswirtschaftslehre 90 ECTS [MA]
    Version: SP 2017 ETHIQUE
    Kurse - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix
    Kurse - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix de la Faculté des SES

    Business Communication - Wirtschaftsinformatik 90 ECTS [MA]
    Version: 2020/SA_V01
    Kurse - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires au choix
    Kurse - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires au choix de la Faculté des SES
    Kurse - 60 ECTS > Optionsgruppe > Wirtschaftsinformatik > Kurse > Module Betriebswirtschaftslehre > MAR: Marketing
    Kurse - 60 ECTS > Optionsgruppe > Wirtschaftsinformatik > Kurse > Module Betriebswirtschaftslehre > NPO-SUST: NPO and Sustainable Management

    Ergänzende Lehrversanstaltungen in SES
    Version: ens_compl_ses
    MA-Kursangebot für Mobilitätstudierende

    European Business 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Masterkurse Angebot

    Kommunikationswissenschaft und Medienforschung 90 ECTS [MA]
    Version: 2015
    Kurse - 60 ECTS > Modul A «Media, Politics and the Economy» Modul
    Kurse - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Masterkurse Angebot

    MA - Betriebswirtschaftslehre 30 [MA]
    Version: 2020/SA_V01
    Es müssen zwei der folgenden aufgeführten Wahlmodule belegt werden > MAR: Marketing
    Es müssen zwei der folgenden aufgeführten Wahlmodule belegt werden > NPO-SUST: NPO and Sustainable Management
    Zu belegende Wahlkurse: Masterkurse der Wirtschafts- und Sozialwissenschaftlichen Fakultät > SES Masterkurse Angebot

    MA - Betriebswirtschaftslehre 90 ECTS [MA] - SA/2021
    Version: 2021/SA_V01
    Kurse: mind. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module NPO-SUST > NPO-SUST: NPO and Sustainable Management
    Kurse: mind. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Kurse: mind. 72 ECTS > Wahlkurse: max. 18 ECTS > SES Masterkurse Angebot

    MA - Business Communication - Betriebswirtschaftslehre 90 ECTS [MA]
    Version: 2021/SA_V01
    Kurse - 60 ECTS > Gewählte Option > Betriebswirtschaftslehre > 30 ECTS parmi les modules : > MAR: Marketing
    Kurse - 60 ECTS > Gewählte Option > Betriebswirtschaftslehre > 30 ECTS parmi les modules : > NPO-SUST: NPO and Sustainable Management
    Kurse - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires au choix de la Faculté des SES
    Kurse - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires au choix

    MA - Business Communication - Volkswirtschaftslehre 90 ECTS [MA]
    Version: 2021/SA_V01
    Kurse > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix de la Faculté des SES
    Kurse > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix

    MA - International and European Business 90 [MA]
    Version: 2021/SA_V01
    Courses > Module > One complete module taken from the following list > Groupe d'élément de validation du Module NPO-SUST > NPO-SUST: NPO and Sustainable Management
    Courses > Module > One complete module taken from the following list > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Masterkurse Angebot

    MA - Kommunikation und Gesellschaft 90 ECTS [MA]
    Version: 2021/SA_V01
    Kursen - 60 ECTS > Schwerpunkten > Inter- & Transdisciplinary Perspectives > SES Masterkurse Angebot

    MA - Marketing 90 ECTS
    Version: 2021/SA_V01
    Ku > Groupe d'élément de validation du Module COM > COM : Communication
    Ku > Groupe d'élément de validation du Module Marketing > MAR: Marketing
    Ku > Masterwahlkurse auf der gesamten Universität > SES Masterkurse Angebot

    MA - Volkswirtschaftslehre 90 ECTS
    Version: 2021/SA_V02
    Wahlkurse > SES Masterkurse Angebot

    Masternebenfach - Kommunikationswissenschaft und Medienforschung
    Version: 2015
    Kurse > Vorlesung "Media and Democracy" (FS) oder "Economie et stratégies des médias"
    frei wählbare ECTS-Punkte > frei wählbare ECTS-Punkte

    Masternebenfach: Wirtschaftsinformatik 30 [MA]
    Version: 2020/SA_V01
    Kurse > Module Betriebswirtschaftslehre > MAR: Marketing
    Kurse > Module Betriebswirtschaftslehre > NPO-SUST: NPO and Sustainable Management

    NF - Kommunikation und Gesellschaft 30 ECTS
    Version: 2021/SA_V01
    frei wählbare ECTS-Punkte > frei wählbare ECTS-Punkte

    Volkswirtschaftslehre 90 ECTS [MA]
    Version: 2017/SA_v01
    Kurse - 63 ECTS > Maximal 15 ECTS können aus allen Modulen oder unter allen Master-Kursen der Fakultät gewählt werden. > SES Masterkurse Angebot

    Wirtschafts- und Sozialwissenschaften
    Version: 2018/SP_v01 ses_BeNeFri
    Kurse > MA -Kursangebot für BeNeFristudierende

    Wirtschaftsinformatik 90 ECTS [MA] - SA/2019
    Version: 2019/SA_V01
    Kurse - min. 45 ECTS > Module Betriebswirtschaftslehre - max. 15 ECTS > MAR: Marketing

    Wirtschaftsinformatik 90 ECTS [MA] - SA/2020
    Version: 2020/SA-v01
    Kurse - min. 45 ECTS > Module Betriebswirtschaftslehre - max. 15 ECTS > MAR: Marketing
    Kurse - min. 45 ECTS > Module Betriebswirtschaftslehre - max. 15 ECTS > NPO-SUST: NPO and Sustainable Management