Product and Price Management

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00070
    Languages English
    Type of lesson Lecture
    Level Master
    Semester SP-2021

    Schedules and rooms

    Summary schedule Thursday 11:15 - 14:00, Hebdomadaire, PER 21, Room E140
    Hours per week 3

    Teaching

    Teachers
    Assistants
    Description

    The course product and price management consists of several components:

    - theoretical component: discussing the theoretical background of product and pricing strategies (covering aspects such as product development, sales controlling, definition of the product portfolio, price acceptance and evaluation, price-quality relations, effects of price presentation etc.)

    - analytical component: showing the application of quantitative methods (e.g., regression analyses, analyses of variance, positioning models, price response functions) in the field of product and price management

    - practical component: discussing managerial implications derived from research in the field of product and price management on the basis of examples from marketing practice

    - scientific component: going through selected scientific articles in the field of product and price management

     

    Moodle link

    Training objectives The purpose of this course is to discuss theoretical aspects, to explain the application of quantitative methods, and to show the practical implications in the field of product and price management.
    Softskills
    No
    Off field
    No
    BeNeFri
    Yes
    Mobility
    Yes
    UniPop
    No

    Documents

    Bibliography

    Solomon/Marshall/Stuart (2017): Marketing – Real People, Real Choices

    Brassington/Pettitt (2013): Essentials of Marketing

    Kotler/Armstrong (2017): Principles of Marketing

    Nagle/Hogan/Zale (2017): The Strategy and Tactics of Pricing

    Baker (2006): Pricing on Purpose

    Janssens/Wijnen/De Pelsmacker/Van Kenhove (2008): Marketing Research with SPSS

  • Dates and rooms
    Date Hour Type of lesson Place
    25.02.2021 11:15 - 14:00 Cours PER 21, Room E140
    04.03.2021 11:15 - 14:00 Cours PER 21, Room E140
    11.03.2021 11:15 - 14:00 Cours PER 21, Room E140
    18.03.2021 11:15 - 14:00 Cours PER 21, Room E140
    25.03.2021 11:15 - 14:00 Cours PER 21, Room E140
    01.04.2021 11:15 - 14:00 Cours PER 21, Room E140
    15.04.2021 11:15 - 14:00 Cours PER 21, Room E140
    22.04.2021 11:15 - 14:00 Cours PER 21, Room E140
    29.04.2021 11:15 - 14:00 Cours PER 21, Room E140
    06.05.2021 11:15 - 14:00 Cours PER 21, Room E140
    20.05.2021 11:15 - 14:00 Cours PER 21, Room E140
    27.05.2021 11:15 - 14:00 Cours PER 21, Room E140
  • Assessments methods

    Examen écrit - SP-2021, Session d'été 2021

    Date 16.06.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Examination time: 60 Min.

    Allowed auxiliary means: non-programmable calculator

    Examen écrit - SP-2021, Session de rattrapage 2021

    Date 02.09.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Examination time: 60 Min.

    Allowed auxiliary means: non-programmable calculator

  • Assignment
    Valid for the following curricula:
    Accounting and Finance 90 [MA]
    Version: 2021/SA_V01
    Course > Cours à option dans tous les cours de Master de l'université > SES Master level courses

    Branche secondaire Master: informatique de gestion 30 [MA]
    Version: 2020/SA_V01
    Cours > Modules management > MAR: Marketing

    Business Communication - Information Systems 90 ECTS [MA]
    Version: 2020/SA_V01
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing

    Business Communication - Management 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing

    Communication and Media Research 90 ECTS [MA]
    Version: 2015
    Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses

    Communication and Society 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses - 60 ECTS > Schwerpunkten > Inter- & Transdisciplinary Perspectives > SES Master level courses

    Complementary learnings in SES
    Version: ens_compl_ses
    MA course offering for Mobility Students

    Data Analytics & Economics 90 [MA]
    Version: 2020/SA-v01
    Courses min 63 ECTS > Mandatory Modules (45 to 63 ECTS) > Module II: Economics of Markets and Organisations (Eco)

    Economics 90 [MA]
    Version: 2021/SA_V02
    Elective courses > SES Master level courses
    Information pour l'étudiant (à définir) > Business Economics > 369 - Option : "Business Economics"

    Economics [3e cycle]
    Version: SA-2002
    Cours a choix > Wahlkurse UNIFR

    Economie
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Economie
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Economie quantitative [3e cycle]
    Version: -
    Cours a choix > Wahlkurse UNIFR

    European Business 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing

    Gestion d'entreprise 30 [MA]
    Version: 2020/SA_V01
    Cours facultatifs à choisir: Cours master de la Faculté des sciences économiques et sociales > SES Master level courses
    Es müssen zwei der folgenden aufgeführten Wahlmodule belegt werden > MAR: Marketing

    Information Management 90 ECTS [MA] - SA/2019
    Version: 2019/SA_V01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing

    Information Management 90 ECTS [MA] - SA/2020
    Version: 2020/SA-v01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing

    Management 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing
    Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses

    Management 90 ECTS [MA] - SA/2021
    Version: 2021/SA_V01
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses

    Management [3e cycle]
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Marketing 90ECTS [MA]
    Version: 2021/SA_V01
    Courses > Elective Master courses from the whole university > SES Master level courses
    Courses > Groupe d'élément de validation du Module Marketing > MAR: Marketing

    Sciences sociales [3e cycle]
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Sciences sociales [PRE-DOC]
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Sciences économiques et sociales
    Version: 2018/SP_v01 ses_BeNeFri
    Course > MA course offering for BeNeFri Students

    Sciences économiques et sociales [3e cycle]
    Version: SA-2002
    Cours a choix > Wahlkurse UNIFR

    1026 6 International and European Business 90 [MA]
    Version: 2021/SA_V01
    Courses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses