Product and Price Management

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00070
    Languages English
    Type of lesson Lecture
    Level Master
    Semester SP-2021

    Schedules and rooms

    Summary schedule Thursday 11:15 - 14:00, Hebdomadaire (Spring semester)
    Hours per week
    		3

    Teaching

    Teachers
    • Bambauer-Sachse Silke
    Assistants
    • Stuhldreier Sanja Maria
    • Young Ashley
    Description

    The course product and price management consists of several components:

    - theoretical component: discussing the theoretical background of product and pricing strategies (covering aspects such as product development, sales controlling, definition of the product portfolio, price acceptance and evaluation, price-quality relations, effects of price presentation etc.)

    - analytical component: showing the application of quantitative methods (e.g., regression analyses, analyses of variance, positioning models, price response functions) in the field of product and price management

    - practical component: discussing managerial implications derived from research in the field of product and price management on the basis of examples from marketing practice

    - scientific component: going through selected scientific articles in the field of product and price management

     

    Moodle link
    Training objectives The purpose of this course is to discuss theoretical aspects, to explain the application of quantitative methods, and to show the practical implications in the field of product and price management.
    Softskills No
    Off field No
    BeNeFri Yes
    Mobility Yes
    UniPop No

    Documents

    Bibliography

    Solomon/Marshall/Stuart (2017): Marketing – Real People, Real Choices

    Brassington/Pettitt (2013): Essentials of Marketing

    Kotler/Armstrong (2017): Principles of Marketing

    Nagle/Hogan/Zale (2017): The Strategy and Tactics of Pricing

    Baker (2006): Pricing on Purpose

    Janssens/Wijnen/De Pelsmacker/Van Kenhove (2008): Marketing Research with SPSS
  • Dates and rooms
    Date Hour Type of lesson Place
    25.02.2021 11:15 - 14:00 Cours PER 21, Room E140
    04.03.2021 11:15 - 14:00 Cours PER 21, Room E140
    11.03.2021 11:15 - 14:00 Cours PER 21, Room E140
    18.03.2021 11:15 - 14:00 Cours PER 21, Room E140
    25.03.2021 11:15 - 14:00 Cours PER 21, Room E140
    01.04.2021 11:15 - 14:00 Cours PER 21, Room E140
    15.04.2021 11:15 - 14:00 Cours PER 21, Room E140
    22.04.2021 11:15 - 14:00 Cours PER 21, Room E140
    29.04.2021 11:15 - 14:00 Cours PER 21, Room E140
    06.05.2021 11:15 - 14:00 Cours PER 21, Room E140
    20.05.2021 11:15 - 14:00 Cours PER 21, Room E140
    27.05.2021 11:15 - 14:00 Cours PER 21, Room E140
  • Assessments methods

    Written exam - SP-2021, Session d'été 2021

    Date 16.06.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Examination time: 60 Min.

    Allowed auxiliary means: non-programmable calculator

    Written exam - SP-2021, Session de rattrapage 2021

    Date 02.09.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Examination time: 60 Min.

    Allowed auxiliary means: non-programmable calculator
  • Assignment
    Valid for the following curricula:
    BeNeFri - Sciences économiques et sociales
    Version: 2018/SP_V01_SES_BeNeFri
    Course > Master course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Mster course offering for Mobility Students
    Doc - Business Informatics
    Version: 20210713
    Elective courses > Wahlkurse UNIFR
    Doc - Economics
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Economie quantitative
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management in Nonprofit-Organisation
    Version: 2002/SA_V01_60ECTS Théoriques
    Elective courses > Wahlkurse UNIFR
    Doc - Sciences sociales
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Sciences économiques et sociales
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Ma - Accounting and Finance - 120 ECTS
    Version: 2024/SP_V01_DD_Caen
    UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
    Ma - Accounting and Finance - 90 ECTS
    Version: 2021/SA_V01 Dès SA-2024
    Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
    Ma - Business Communication - Management - 90 ECTS
    Version: 2022/SA_V02
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing
    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2020/SA_V02
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing
    Ma - Business Informatics - 90 ECTS
    Version: 2020/SA-v01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
    Ma - Communication and Media Research - 90 ECTS
    Version: 2015/SA_V01
    Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
    Ma - Communication and Society - 90 ECTS
    Version: 2021/SA_V03
    Forschungsbereiche > Inter- & Transdisciplinary Perspectives
    Ma - Data Analytics & Economics - 90 ECTS
    Version: 2020/SA-v01
    Courses min 63 ECTS > Mandatory Modules (45 to 63 ECTS) > Module II: Economics of Markets and Organisations (Eco)
    Ma - Economics - 90 ECTS
    Version: 2021/SA_V04
    Course selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Option : Business Economics
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Ma - European Business - 90 ECTS
    Version: 2017/SA_v01
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing
    Ma - International and European Business - 90 ECTS
    Version: 2021/SA_v01 dès SA-2024
    Courses > Additional courses > SES Master level courses
    Courses > Modules > One complete module taken from the following list > MAR Module validation element group > MAR: Marketing > Core courses
    Courses > Modules > Elective courses of the management modules > Elective courses of the management modules > Elective courses for the Master in management
    Ma - Management - 90 ECTS
    Version: 2021/SA_v03 dès SA-2024
    Courses: min. 72 ECTS > Elective courses > SES Master level courses
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > MAR Module validation element group > MAR: Marketing > Core courses
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Elective courses taken outside a validating module > Elective courses in the management modules > Elective courses for the Master in management
    Ma - Management - 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing
    Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
    Ma - Marketing - 90 ECTS
    Version: 2021/V03 dès SA-2024
    Courses - 72 ECTS > Elective Master courses from the whole university > SES Master level courses
    Courses - 72 ECTS > Marketing Module > Marketing Module validation element group > MAR: Marketing > Core courses
    MiMa - Business Informatics - 30 ECTS
    Version: 2020/SA_V01
    Cours > Modules management > MAR: Marketing
    MiMa - Gestion d'entreprise - 30 ECTS
    Version: 2021/SA_V01
    Elective courses - 30 ECTS > MAR: Marketing