Making twitter talk: understanding and analyzing actors' communication strategies

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.00997
    Languages English
    Type of lesson Lecture
    Level Master
    Semester SA-2019

    Schedules and rooms

    Summary schedule Monday , Cours bloc, PER 21, Room B207
    Hours per week 4

    Teaching

    Responsibles
    Teachers
    Description

    The course consists of two parts.

    In the theoretical part, we will discuss theories of actors’ communication strategies on social media. Students are asked to participate actively in class and to come to class having read the mandatory literature.

    The second part will be an applied workshop, where students will learn to download twitter data using R’s „rtweet“-package (Kearney 2019), and to analyze it using content analysis. Students are asked to participate actively in every workshop, bring their laptop computers and install the software R prior to the first class.

    Kearney, M. W. (2019). rtweet: Collecting Twitter Data. R package version 0.6.9 Retrieved from https://cran.r-project.org/package=rtweet

    Training objectives

    By the end of the course students will be able to:

    • understand actors’ communication strategies on social media through different theoretical approaches;
    • critically assess the advantages and pitfalls of communication on social media;
    • use the fundamentals of the software R;
    • download twitter data;
    • analyze text data using the fundamentals of content analysis; and

    apply these analyses to help actors develop communication strategies on social media

    Available seats 20
    Softskills
    No
    Off field
    No
    BeNeFri
    Yes
    Mobility
    Yes
    UniPop
    No
  • Dates and rooms
    Date Hour Type of lesson Place
    04.11.2019 10:15 - 12:00 Cours PER 21, Room B207
    06.11.2019 13:15 - 15:00 Cours PER 21, Room F207
    11.11.2019 10:15 - 12:00 Cours PER 21, Room B207
    13.11.2019 13:15 - 15:00 Cours PER 21, Room F207
    18.11.2019 10:15 - 12:00 Cours PER 21, Room B207
    20.11.2019 13:15 - 15:00 Cours PER 21, Room F207
    25.11.2019 10:15 - 12:00 Cours PER 21, Room B207
    27.11.2019 13:15 - 15:00 Cours PER 21, Room F207
    02.12.2019 10:15 - 12:00 Cours PER 21, Room B207
    04.12.2019 13:15 - 15:00 Cours PER 21, Room F207
    09.12.2019 10:15 - 12:00 Cours PER 21, Room B207
    11.12.2019 13:15 - 15:00 Cours PER 21, Room F207
    16.12.2019 10:15 - 12:00 Cours PER 21, Room B207
    18.12.2019 13:15 - 15:00 Cours PER 21, Room F207
  • Assessments methods

    Evaluation continue - SA-2019, Session d'hiver 2020

    Assessments methods By rating
    Descriptions of Exams

    Students will be graded based on an exercise of their choice (30% of the final grade) and a take-home exam (70% of the final grade).

    Students who do not reach a minimum attendance of 70% of sessions will be asked to do an additional graded exercise.

    Examen écrit

    Assessments methods By rating
    Descriptions of Exams

    Exam duration: 90 minutes

    Re-take exam only

    Final grade average: 30% exercise, 70% re-take exam

  • Assignment
    Valid for the following curricula:
    Business Communication - Economics 90 ECTS [MA]
    Version: SP 2017 ECO 2015
    Courses > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix

    Business Communication - Ethics and Economics 90 ECTS [MA]
    Version: SP 2017 ETHIQUE
    Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix

    Business Communication - Information Systems 90 ECTS [MA]
    Version: 2019/SA-v01
    Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix

    Business Communication - Management 90 ECTS [MA]
    Version: 2019/SA_v01 MAN
    Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix

    Communication and Media Research 90 ECTS [MA]
    Version: 2015
    Courses - 60 ECTS > Modul B «Journalism and Organizational Communication»

    Complementary learings in SES
    Version: ens_compl_ses
    MA course offering for Mobility Students

    Sciences économiques et sociales
    Version: 2018/SP_v01 ses_BeNeFri
    Course > MA course offering for BeNeFri Students