Digital Commerce in B2C and B2B Markets

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00269
    Languages English
    Type of lesson Lecture
    Level Master
    Semester SP-2021

    Schedules and rooms

    Summary schedule Wednesday , Cours bloc, PER 21, Room C230
    Monday 09:15 - 11:00, Hebdomadaire, PER 21, Room G120

    Teaching

    Teachers
    Assistants
    Description

    Digital Commerce (or E-Commerce) has become highly relevant in many sectors in the last two decades, gaining market shares and leading to the emergence of new players, like Amazon or Zalando, who have become huge companies. Long established companies, e.g. Würth, have added digital sales channels. In addition to the already established online channels, like ordering over a PC or notebook, new channels emerge like mobile channels, scanning solutions or voice assistants as Alexa. In B2B markets, even more forms of digital ordering appear.

    In this course, the different aspects of Digital Commerce are presented and discussed. This covers, inter alia

    • the different players that are active in Digital Commerce and the changes in the competitive landscape
    • disintermediation and new intermediaries
    • different business models and business strategies in Digital Commerce (e.g. market places and the perspective of two-sided markets)
    • financial consideration of E-Commerce companies
    • digital channels that are available or emerging
    • theoretical foundations from a business strategy, networks and a customer behavior perspective
    • marketing instruments of digital commerce companies, e.g. retail branding, assortment, pricing and new price models, services
    • personalisation/individualisation
    • cross-channel and omni-channel strategies
    • relevant decisions along the value chain, e.g. with regard to delivery options.
    Training objectives

    The objective of the course is that students understand the most important aspects of digital commerce activities, i.e. selling of goods and services via the Internet, mobile networks and other emerging channels, to private consumers (B2C) and to commercial customers (B2B).

    Softskills
    Yes
    Off field
    Yes
    BeNeFri
    Yes
    Mobility
    Yes
    UniPop
    No

    Documents

    Bibliography

    to be anounced

  • Dates and rooms
    Date Hour Type of lesson Place
    22.02.2021 09:15 - 11:00 Cours PER 21, Room D230
    01.03.2021 09:15 - 11:00 Cours PER 21, Room D230
    08.03.2021 09:15 - 11:00 Cours PER 21, Room D230
    10.03.2021 13:15 - 15:00 Exercice PER 21, Room C230
    15.03.2021 09:15 - 11:00 Cours PER 21, Room D230
    22.03.2021 09:15 - 11:00 Cours PER 21, Room D230
    24.03.2021 13:15 - 15:00 Exercice PER 21, Room C230
    29.03.2021 09:15 - 11:00 Cours PER 21, Room D230
    12.04.2021 09:15 - 11:00 Cours PER 21, Room D230
    19.04.2021 09:15 - 11:00 Cours PER 21, Room D230
    21.04.2021 13:15 - 15:00 Exercice PER 21, Room C230
    26.04.2021 09:15 - 11:00 Cours PER 21, Room G120
    03.05.2021 09:15 - 11:00 Cours PER 21, Room G120
    10.05.2021 09:15 - 11:00 Cours PER 21, Room G120
    17.05.2021 09:15 - 11:00 Cours PER 21, Room G120
    19.05.2021 13:15 - 15:00 Exercice PER 21, Room C230
    31.05.2021 09:15 - 11:00 Cours PER 21, Room G120
    02.06.2021 13:15 - 15:00 Exercice PER 21, Room C230
  • Assessments methods

    Examen écrit - SP-2021, Session d'été 2021

    Date 07.06.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Exam duration: 60 min.

    Examen écrit - SP-2021, Session de rattrapage 2021

    Date 30.08.2021 08:30 - 09:30
    Assessments methods By rating
    Descriptions of Exams

    Exam duration: 60 min.

  • Assignment
    Valid for the following curricula:
    Accounting and Finance 90 [MA]
    Version: 2021/SA_V01
    Course > Cours à option dans tous les cours de Master de l'université > SES Master level courses

    Branche secondaire Master: informatique de gestion 30 [MA]
    Version: 2020/SA_V01
    Cours > Modules management > DIG: Managing Digitalisation
    Cours > Modules management > MAR: Marketing

    Business Communication - Economics 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix de la Faculté des SES

    Business Communication - Ethics and Economics 90 ECTS [MA]
    Version: SP 2017 ETHIQUE
    Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix de la Faculté des SES

    Business Communication - Information Systems 90 ECTS [MA]
    Version: 2020/SA_V01
    Courses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires au choix de la Faculté des SES
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > DIG: Managing Digitalisation

    Business Communication - Management 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > DIG: Managing Digitalisation
    Courses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires au choix de la Faculté des SES

    Communication and Media Research 90 ECTS [MA]
    Version: 2015
    Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses

    Communication and Society 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses - 60 ECTS > Schwerpunkten > Inter- & Transdisciplinary Perspectives > SES Master level courses

    Complementary learnings in SES
    Version: ens_compl_ses
    MA course offering for Mobility Students

    Data Analytics & Economics 90 [MA]
    Version: 2020/SA-v01
    Courses min 63 ECTS > Mandatory Modules (45 to 63 ECTS) > Module II: Economics of Markets and Organisations (Eco)

    Economics 90 [MA]
    Version: 2021/SA_V02
    Elective courses > SES Master level courses
    Information pour l'étudiant (à définir) > Business Economics > 369 - Option : "Business Economics"

    Economics [3e cycle]
    Version: SA-2002
    Cours a choix > Wahlkurse UNIFR

    Economie
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Economie
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Economie quantitative [3e cycle]
    Version: -
    Cours a choix > Wahlkurse UNIFR

    European Business 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > GMT: General Management
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses

    European Studies 30 [MA]
    Version: SA14_MA_PS_bil_v01
    Enjeux économiques, politiques et sociaux en Europe > Modul "Economie" (Option A)

    Gestion d'entreprise 30 [MA]
    Version: 2020/SA_V01
    Es müssen zwei der folgenden aufgeführten Wahlmodule belegt werden > MAR: Marketing
    Es müssen zwei der folgenden aufgeführten Wahlmodule belegt werden > DIG: Managing Digitalisation
    Cours facultatifs à choisir: Cours master de la Faculté des sciences économiques et sociales > SES Master level courses

    Information Management 90 ECTS [MA] - SA/2019
    Version: 2019/SA_V01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > DIG: Managing Digitalisation
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > GMT: General Management
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing

    Information Management 90 ECTS [MA] - SA/2020
    Version: 2020/SA-v01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > DIG: Managing Digitalisation
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing

    Management 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
    Courses: min. 63 ECTS > 3 modules with min 12 ECTS each > GMT: General Management
    Courses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing

    Management 90 ECTS [MA] - SA/2021
    Version: 2021/SA_V01
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module DIG > DIG: Managing Digitalisation
    Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses

    Management [3e cycle]
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Marketing 90ECTS [MA]
    Version: 2021/SA_V01
    Courses > Groupe d'élément de validation du Module Marketing > MAR: Marketing
    Courses > Groupe d'élément de validation du Module DIG > DIG: Managing Digitalisation
    Courses > Elective Master courses from the whole university > SES Master level courses

    Sciences sociales [3e cycle]
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Sciences sociales [PRE-DOC]
    Version: -
    Cours a choix > Wahlkurse UNIFR

    Sciences économiques et sociales
    Version: 2018/SP_v01 ses_BeNeFri
    Course > MA course offering for BeNeFri Students

    Sciences économiques et sociales [3e cycle]
    Version: SA-2002
    Cours a choix > Wahlkurse UNIFR

    1026 6 International and European Business 90 [MA]
    Version: 2021/SA_V01
    Courses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module DIG > DIG: Managing Digitalisation
    Courses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses