International Services Marketing
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Business Administration Code UE-EGE.00262 Languages English Type of lesson Lecture
Level Master Semester SP-2022 Schedules and rooms
Summary schedule Wednesday 12:15 - 15:00, Hebdomadaire (Spring semester)
Hours per week 3 Teaching
Documents
Bibliography Homburg/Kuester/Krohmer (2012): Marketing Management
Kurtz/Clow (1998): Services Marketing
Zeithaml/Bitner/Gremler (2017): Services Marketing
Bruhn/Georgi (2005): Services Marketing
Kostecki (1994): Marketing Strategies for Services
Palmer (2014): Principles of Services Marketing
Cowell (1991): The Marketing of Services
Janssens/Wijnen/De Pelsmacker/Van Kenhove (2008): Marketing Research with SPSS -
Dates and rooms
Date Hour Type of lesson Place 23.02.2022 12:15 - 15:00 Cours PER 21, Room E120 02.03.2022 12:15 - 15:00 Cours PER 21, Room E120 09.03.2022 12:15 - 15:00 Cours PER 21, Room E120 16.03.2022 12:15 - 15:00 Cours PER 21, Room E120 23.03.2022 12:15 - 15:00 Cours PER 21, Room E120 30.03.2022 12:15 - 15:00 Cours PER 21, Room E120 06.04.2022 12:15 - 15:00 Cours PER 21, Room E120 13.04.2022 12:15 - 15:00 Cours PER 21, Room E120 27.04.2022 12:15 - 15:00 Cours PER 21, Room E120 04.05.2022 12:15 - 15:00 Cours PER 21, Room E120 11.05.2022 12:15 - 15:00 Cours PER 21, Room E120 18.05.2022 12:15 - 15:00 Cours PER 21, Room E120 25.05.2022 12:15 - 15:00 Cours PER 21, Room E120 01.06.2022 12:15 - 15:00 Cours PER 21, Room E120 -
Assessments methods
Written exam - SP-2022, Session de rattrapage 2022
Date 31.08.2022 14:00 - 15:00 Assessments methods By rating Descriptions of Exams Exam duration 60 minutes
Retake exam only
Evaluation continue et examen écrit - SP-2022, Session d'été 2022
Date 09.06.2022 14:00 - 15:00 Assessments methods By rating Descriptions of Exams Exam duration 60 minutes
Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).
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Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018/SP_V01_SES_BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Doc - Business Informatics
Version: 20210713
Elective courses > Wahlkurse UNIFR
Doc - Economics
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Economie quantitative
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management in Nonprofit-Organisation
Version: 2002/SA_V01_60ECTS Théoriques
Elective courses > Wahlkurse UNIFR
Doc - Sciences sociales
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Sciences économiques et sociales
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Ma - Accounting and Finance - 120 ECTS
Version: 2024/SP_V01_DD_Caen
UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
Ma - Accounting and Finance - 90 ECTS
Version: 2021/SA_V01 Dès SA-2024
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication - Management - 90 ECTS
Version: 2022/SA_V02
Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > EUGB: European and Global BusinessCourses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2020/SA_V02
Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > EUGB: European and Global BusinessCourses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing
Ma - Business Informatics - 90 ECTS
Version: 2020/SA-v01
Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: MarketingClasses - min. 45 ECTS > Modules management - max. 15 ECTS > EUGB: European and Global Business
Ma - Communication and Media Research - 90 ECTS
Version: 2015/SA_V01
Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
Ma - Communication and Society - 90 ECTS
Version: 2021/SA_V03
Forschungsbereiche > Inter- & Transdisciplinary Perspectives
Ma - Economics - 90 ECTS
Version: 2021/SA_V04
Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesCourse selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
Ma - European Business - 90 ECTS
Version: 2017/SA_v01
Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level coursesCourses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: MarketingCourses - 63 ECTS > Modules - Min one extra module with 12 ECTS > Mandatory module > EUGB: European and Global Business
Ma - International and European Business - 90 ECTS
Version: 2021/SA_v01 dès SA-2024
Courses > Additional courses > SES Master level coursesCourses > Modules > Mandatory module > EUGB: European and Global Business > Core coursesCourses > Modules > One complete module taken from the following list > MAR Module validation element group > MAR: Marketing > Elective coursesCourses > Modules > Elective courses of the management modules > Elective courses of the management modules > Elective courses for the Master in management
Ma - Management - 90 ECTS
Version: 2021/SA_v03 dès SA-2024
Courses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > MAR Module validation element group > MAR: Marketing > Elective coursesCourses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > EUGB Module validation element group > EUGB: European and Global Business > Core coursesCourses: min. 72 ECTS > Modules - min 54 ECTS > Elective courses taken outside a validating module > Elective courses in the management modules > Elective courses for the Master in managementCourses: min. 72 ECTS > Elective courses > SES Master level courses
Ma - Management - 90 ECTS [MA]
Version: 2017/SA_v01
Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level coursesCourses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: MarketingCourses: min. 63 ECTS > 3 modules with min 12 ECTS each > EUGB: European and Global Business
Ma - Marketing - 90 ECTS
Version: 2021/V03 dès SA-2024
Courses - 72 ECTS > Marketing Module > Marketing Module validation element group > MAR: Marketing > Elective coursesCourses - 72 ECTS > Elective Master courses from the whole university > SES Master level courses
MiMa - Business Informatics - 30 ECTS
Version: 2020/SA_V01
Cours > Modules management > EUGB: European and Global BusinessCours > Modules management > MAR: Marketing
MiMa - Gestion d'entreprise - 30 ECTS
Version: 2021/SA_V01
Elective courses - 30 ECTS > MAR: MarketingElective courses - 30 ECTS > EUGB: European and Global Business