Masterseminar Modul B: International Crisis Communication in Theory and Practice

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.00934
    Languages English
    Type of lesson Seminar
    Level Master
    Semester SP-2021

    Schedules and rooms

    Summary schedule Tuesday 10:15 - 12:00, Hebdomadaire, PER 21, Room D130

    Teaching

    Responsibles
    Teachers
    Assistants
    Description

    In times of globalization, organizations expand their activities from their home country to many other host countries, i.e. they act internationally. As a consequence, public relations (PR) activities need to be aligned internationally and be adapted to a variety of language and cultural areas. Questions about the strategic organization of PR in the multinational are at the heart of international PR research. Similarly, global form-giving processes in communication management have implications for crisis PR. Next to fast, precise and event-specific communication in crisis situations, organizations need to account for different societal and cultural regions in their communication strategy. In our seminar, we address the question of how the two research fields of international PR and crisis PR can be linked by organizational theory. In addition, we fructify the implications of our theoretic discussion for the practice of communication management by integrating case studies.

    Moodle Link

     

    Training objectives

    You will gain substantial knowledge about (crisis) PR in the multinational context and will be able to link and discuss theoretical and empirical research findings from both fields using the broader context of organizational theory.

    Moreover, you will get insights into the basic elements and terms of the interrelated concepts on issues and crisis management as part of a corporate communication strategy (identity, image, reputation, issues, crisis, issues management, crisis management, stakeholder theory, public sphere) and learn about crisis communication theories, reputation and issues management, the role of activists, internet contagion theory, stakeholder theory, business ethics and CSR, and the role of culture.

    You will develop the ability to think critically, assess and analyze empirical studies on crisis communication, and develop ideas for your own potential research design.

    You will learn to work in teams and solve crisis communication case studies.

    Available seats 20
    Softskills
    No
    Off field
    No
    BeNeFri
    Yes
    Mobility
    Yes
    UniPop
    No
  • Dates and rooms
    Date Hour Type of lesson Place
    23.02.2021 10:15 - 12:00 Cours PER 21, Room D130
    02.03.2021 10:15 - 12:00 Cours PER 21, Room D130
    09.03.2021 10:15 - 12:00 Cours PER 21, Room D130
    16.03.2021 10:15 - 12:00 Cours PER 21, Room D130
    23.03.2021 10:15 - 12:00 Cours PER 21, Room D130
    30.03.2021 10:15 - 12:00 Cours PER 21, Room D130
    13.04.2021 10:15 - 12:00 Cours PER 21, Room D130
    20.04.2021 10:15 - 12:00 Cours PER 21, Room D130
    27.04.2021 10:15 - 12:00 Cours PER 21, Room D130
    04.05.2021 10:15 - 12:00 Cours PER 21, Room D130
    11.05.2021 10:15 - 12:00 Cours PER 21, Room D130
    18.05.2021 10:15 - 12:00 Cours PER 21, Room D130
    25.05.2021 10:15 - 12:00 Cours PER 21, Room D130
    01.06.2021 10:15 - 12:00 Cours PER 21, Room D130
  • Assessments methods

    Evaluation continue - SP-2021, Session d'été 2021

    Assessments methods By rating
  • Assignment
    Valid for the following curricula:
    Business Communication - Economics 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses > Communication > Séminaire et travail de séminaire obligatoires > Séminaires

    Business Communication - Ethics and Economics 90 ECTS [MA]
    Version: SP 2017 ETHIQUE
    Courses - 60 ECTS > Communication > Séminaire et travail de séminaire obligatoires > Séminaires

    Business Communication - Information Systems 90 ECTS [MA]
    Version: 2020/SA_V01
    Courses - 60 ECTS > Communication > Un séminaire et travail de séminaire obligatoires > Séminaires

    Business Communication - Management 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses - 60 ECTS > Communication > Un séminaire et travail de séminaire obligatoires > Séminaires

    Communication and Media Research 90 ECTS [MA]
    Version: 2015
    Courses - 60 ECTS > Modul B «Journalism and Organizational Communication»

    Complementary learnings in SES
    Version: ens_compl_ses
    MA course offering for Mobility Students

    Masternebenfach - Kommunikationswissenschaft und Medienforschung
    Version: 2015
    Masterseminar nach Wahl mit Masterseminararbeit > Masterseminar nach Wahl
    frei wählbare ECTS-Punkte > weitere(s) Masterseminar(e) nach Wahl

    Sciences économiques et sociales
    Version: 2018/SP_v01 ses_BeNeFri
    Course > MA course offering for BeNeFri Students