International Retail Management

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00307
    Languages English
    Type of lesson Lecture
    Level Master
    Semester SA-2020

    Schedules and rooms

    Summary schedule Monday 14:15 - 16:00, Hebdomadaire
    Tuesday 10:15 - 12:00, Hebdomadaire
    Hours per week 3

    Teaching

    Teachers
    Assistants
    Description

    Retailing is the gatekeeper to the customer; without retailing, no brand product would reach the consumer. Companies like Zara, Sephora, Decathlon, Coop, Lidl, The Home Depot, Best Buy and many more are not only a part of the distribution chain but have a powerful position in the value chain and their own sophisticated strategies. Apple, Dyson, Nike and others open their own stores and online-shops.

    Thus, whether you want to work in retailing or in the consumer goods industry, each management student should have a good understanding of this essential part of the value chain.

    In the last years, digital commerce is a mega-trend, often driven by technological developments and new IT solutions. However, even though the tools and channels are in a state of change, most principles of retailing remain valid. For successful digital commerce as well as for successful store-based retailing, the basics are the same. These basics with regard to retail marketing and management are discussed in this course. The course is, therefore, also an optimal basis for the course “Digital Commerce” that is offered each spring semester.

    In the course, trends in retailing are presented, the different retail formats are described and their competitive advantages analysed. Instruments of retail marketing (assortment, pricing, CRM, etc.) are explained. The strategic management of retailers is analysed, with aspects such as the relationship between manufacturers and retailers along the distribution chain, retail alliances, growth strategies of retail companies and internationalisation strategies.

    The current topics of sustainability in retailing and of innovation management of retail companies are newly integrated into the lecture.

    Training objectives

    Students should get a comprehensive understanding of the essential functions of retailing as well as of strategies of retailers and relevant aspects of the management of a retail company. They should become familiar with the most important models, methods and tools in retail management.

    Students should become familiar with the most important facets of globalization and its influence on company management as well as with the most fundamental models, methods, and tools in international management.

    Softskills
    No
    Off field
    No
    BeNeFri
    Yes
    Mobility
    Yes
    UniPop
    No

    Documents

    Bibliography

    Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna: Strategic Retail Management, 3rd ed., (Gabler) Wiesbaden 2017.

  • Dates and rooms
    Date Hour Type of lesson Place
    14.09.2020 14:15 - 16:00 Cours PER 21, Room E230
    21.09.2020 14:15 - 16:00 Cours PER 21, Room E230
    28.09.2020 14:15 - 16:00 Cours PER 21, Room E230
    29.09.2020 10:15 - 12:00 Exercice PER 21, Room C230
    05.10.2020 14:15 - 16:00 Cours PER 21, Room E230
    06.10.2020 10:15 - 12:00 Exercice PER 21, Room C230
    12.10.2020 14:15 - 16:00 Cours PER 21, Room E230
    13.10.2020 10:15 - 12:00 Exercice PER 21, Room C230
    19.10.2020 14:15 - 16:00 Cours PER 21, Room E230
    20.10.2020 10:15 - 12:00 Exercice PER 21, Room C230
    26.10.2020 14:15 - 16:00 Cours PER 21, Room E230
    27.10.2020 10:15 - 12:00 Exercice PER 21, Room C230
    02.11.2020 14:15 - 16:00 Cours PER 21, Room E230
    03.11.2020 10:15 - 12:00 Exercice PER 21, Room C230
    09.11.2020 14:15 - 16:00 Cours PER 21, Room E230
    16.11.2020 14:15 - 16:00 Cours PER 21, Room E230
    23.11.2020 14:15 - 16:00 Cours PER 21, Room E230
    30.11.2020 14:15 - 16:00 Cours PER 21, Room E230
    07.12.2020 14:15 - 16:00 Cours PER 21, Room E230
    14.12.2020 14:15 - 16:00 Cours PER 21, Room E230
  • Assessments methods

    Examen écrit - SA-2020, Session d'hiver 2021

    Date 18.01.2021 08:30 - 09:30
    Assessments methods By rating
    Descriptions of Exams

    Examination time: 60 min.

    Examen écrit - SP-2021, Session de rattrapage 2021

    Date 24.08.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Examination time: 60 min.

  • Assignment
    Valid for the following curricula:
    Complementary learnings in SES
    Version: ens_compl_ses
    MA course offering for Mobility Students

    Ma - Accounting and Finance - 90 ECTS
    Version: 2021/SA_V01
    Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses

    Ma - Business Communication : Information Systems - 90 ECTS
    Version: 2020/SA_V01
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing

    Ma - Business Communication : Management - 90 ECTS
    Version: 2021/SA_V01
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing

    Ma - Communication and Media Research - 90 ECTS
    Version: 2015/SA_V01
    Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses

    Ma - Communication and Society - 90 ECTS
    Version: 2021/SA_V01
    Courses - 60 ECTS > Schwerpunkten > Inter- & Transdisciplinary Perspectives > SES Master level courses

    Ma - Economics - 90 ECTS
    Version: 2021/SA_V02
    Elective courses > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses

    Ma - Economics - 90 ECTS
    Version: 2017/SA_v01
    Cours - 63 ECTS > Maximal 15 ECTS können aus allen Modulen oder unter allen Master-Kursen der Fakultät gewählt werden. > SES Master level courses

    Ma - European Business - 90 ECTS
    Version: 2017/SA_v01
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing

    Ma - Information Management - 90 ECTS
    Version: 2019/SA_V01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing

    Ma - Information Management - 90 ECTS
    Version: 2020/SA-v01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing

    Ma - International and European Business - 90 ECTS
    Version: 2021/SA_V01
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
    Courses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module MAR > MAR: Marketing

    Ma - Management - 90 ECTS
    Version: 2021/SA_V01
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses

    Ma - Management - 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
    Courses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing

    Ma - Marketing - 90 ECTS
    Version: 2021/SA_V01
    Courses > Groupe d'élément de validation du Module Marketing > MAR: Marketing
    Courses > Elective Master courses from the whole university > SES Master level courses

    MiMa - Business Informatics - 30 ECTS
    Version: 2020/SA_V01
    Cours > Modules management > MAR: Marketing

    MiMa - Gestion d'entreprise - 30 ECTS
    Version: 2020/SA_V01
    Es müssen zwei der folgenden aufgeführten Wahlmodule belegt werden > MAR: Marketing
    Cours facultatifs à choisir: Cours master de la Faculté des sciences économiques et sociales > SES Master level courses