Communication, organisation et transformation digitale (I)

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.00064
    Languages French
    Type of lesson Lecture
    Level Master
    Semester SA-2020

    Schedules and rooms

    Summary schedule Thursday 10:15 - 12:00, Hebdomadaire (Autumn semester)
    Hours per week
    		2

    Teaching

    Teachers
    • Asdourian Bruno
    Description

    Comprendre les spécificités stratégiques, pratiques et théoriques liées aux trans-formations dans les médias sociaux et dans le community management en con-texte de business communication.
    Training objectives

    Initiation aux transformations de la communication (corporate et business commu-nication, PR, Integrated communication, etc.), des médias sociaux et du manage-ment des communautés numériques.
    Available seats 40
    Softskills No
    Off field No
    BeNeFri No
    Mobility No
    UniPop No
  • Dates and rooms
    Date Hour Type of lesson Place
    17.09.2020 10:15 - 12:00 Cours PER 21, Room D130
    24.09.2020 10:15 - 12:00 Cours PER 21, Room D130
    01.10.2020 10:15 - 12:00 Cours PER 21, Room D130
    08.10.2020 10:15 - 12:00 Cours PER 21, Room D130
    15.10.2020 10:15 - 12:00 Cours PER 21, Room D130
    22.10.2020 10:15 - 12:00 Cours PER 21, Room D130
    29.10.2020 10:15 - 12:00 Cours PER 21, Room D130
    05.11.2020 10:15 - 12:00 Cours PER 21, Room D130
    12.11.2020 10:15 - 12:00 Cours PER 21, Room D130
    19.11.2020 10:15 - 12:00 Cours PER 21, Room D130
    26.11.2020 10:15 - 12:00 Cours PER 21, Room D130
    03.12.2020 10:15 - 12:00 Cours PER 21, Room D130
    10.12.2020 10:15 - 12:00 Cours PER 21, Room D130
    17.12.2020 10:15 - 12:00 Cours PER 21, Room D130
  • Assessments methods

    Written exam - SA-2020, Session d'hiver 2021

    Date 20.01.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Durée d'examen : 60 Min.

    Written exam - SP-2021, Session de rattrapage 2021

    Date 26.08.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Durée d'examen : 60 Min.
  • Assignment
    Valid for the following curricula:
    BeNeFri - Sciences économiques et sociales
    Version: 2018/SP_V01_SES_BeNeFri
    Course > Master course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Mster course offering for Mobility Students
    Doc - Business Informatics
    Version: 20210713
    Elective courses > Wahlkurse UNIFR
    Doc - Economics
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Economie quantitative
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management in Nonprofit-Organisation
    Version: 2002/SA_V01_60ECTS Théoriques
    Elective courses > Wahlkurse UNIFR
    Doc - Sciences sociales
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Sciences économiques et sociales
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR
    German 120
    Version: SA16_BA_dt_V02
    Soft Skills
    Ma - Accounting and Finance - 120 ECTS
    Version: 2024/SP_V01_DD_Caen
    UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
    Ma - Accounting and Finance - 90 ECTS
    Version: 2021/SA_V01 Dès SA-2024
    Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
    Ma - Business Communication - Management - 90 ECTS
    Version: 2022/SA_V02
    Courses - 60 ECTS > Communication > Mandatory courses - 15 ECTS
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > DIG: Managing Digitalisation
    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2020/SA_V02
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > DIG: Managing Digitalisation
    Courses - 60 ECTS > Communication > Mandatory courses - 15 ECTS
    Ma - Business Communication : Economics - 90 ECTS
    Version: 2021/SA_V02
    Courses > Communication > Mandatory courses - 15 ECTS
    Ma - Business Communication : Ethics and Economics 90 ECTS
    Version: 2017/SP_V01_ETHIQUE
    Courses - 60 ECTS > Communication > Mandatory courses - 15 ECTS
    Ma - Business Informatics - 90 ECTS
    Version: 2020/SA-v01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > DIG: Managing Digitalisation
    Ma - Communication and Media Research - 90 ECTS
    Version: 2015/SA_V01
    Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
    Ma - Communication and Society - 90 ECTS
    Version: 2021/SA_V03
    Forschungsbereiche > Inter- & Transdisciplinary Perspectives
    Ma - Economics - 90 ECTS
    Version: 2021/SA_V04
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level courses
    Course selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Ma - European Business - 90 ECTS
    Version: 2017/SA_v01
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
    Ma - International and European Business - 90 ECTS
    Version: 2021/SA_v01 dès SA-2024
    Courses > Additional courses > SES Master level courses
    Courses > Modules > Elective courses of the management modules > Elective courses of the management modules > Elective courses for the Master in management
    Courses > Modules > One complete module taken from the following list > DIG Module validation element group > DIG: Managing Digitalisation > Elective courses
    Ma - Management - 90 ECTS
    Version: 2021/SA_v03 dès SA-2024
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Elective courses taken outside a validating module > Elective courses in the management modules > Elective courses for the Master in management
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > DIG Module validation element group > DIG: Managing Digitalisation > Elective courses
    Courses: min. 72 ECTS > Elective courses > SES Master level courses
    Ma - Management - 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
    Ma - Marketing - 90 ECTS
    Version: 2021/V03 dès SA-2024
    Courses - 72 ECTS > Elective Master courses from the whole university > SES Master level courses
    Courses - 72 ECTS > Complementary module > COM Module validation element group > COM : Communication > Core courses
    Courses - 72 ECTS > Complementary module > DIG Module validation element group > DIG: Managing Digitalisation > Elective courses
    MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
    Version: 2015/SA_V01
    frei wählbare ECTS-Punkte > Ma - Frei wählbare ECTS-Punkte
    MiMa - Business Informatics - 30 ECTS
    Version: 2020/SA_V01
    Cours > Modules management > DIG: Managing Digitalisation
    MiMa - Communication and Society - 30 ECTS
    Version: 2021/SA_V01
    frei wählbare ECTS-Punkte > Ma - Frei wählbare ECTS-Punkte
    MiMa - Gestion d'entreprise - 30 ECTS
    Version: 2021/SA_V01
    Elective courses - 30 ECTS > DIG: Managing Digitalisation