Communication stratégique : les défis de l'e-communication
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Communication and Media Research Code UE-EKM.00657 Languages French Type of lesson Seminar
Level Master Semester SP-2021 Schedules and rooms
Summary schedule Tuesday 15:15 - 17:00, Hebdomadaire (Spring semester)
Hours per week 2 Teaching
Documents
Bibliography Thème 1: processus d'automatisation et la gestion des interactions avec les audiences
- Gladden, M. E. (2016), Posthuman Management: Creating Effective Organizations in an Age of Social Robotics, Ubiquitous AI, Human Augmentation, and Virtual Worlds, Indianapolis: Synthypnion press LLC.
- Jenkins, H. (2010) Transmedia Storytelling and Entertainment: An annotated syllabus, Journal of Media & Cultural Studies, 24, (6): 943-958
- Barile, N. (2013) From the Posthuman Consumer to the Ontobranding Dimension: Geolocalization, Augmented Reality and Emotional Ontology as a Radical Redefinition of What Is Real” in Intervalla: Social Robots and Emotion: Transcending the Boundary Between Humans and ICTs. 1:101–115,
- Barile, N. and Sugiyama, S. (2015) 'The Automation of Taste: A theoretical exploration of mobile ICTs and social robots in the context of music consumption', International Journal of Social Robotics, 7(3): 407–416.
Topic 2. La transparence, le dialogue ouvert et les conversations en réseaux
- Castello, I, Etter, M.A. and Vestergaard, A.,(2016) Strategies of Legitimacy through social media: The networked Strategy. Journal of Management Studies 53(3),402-432
- Christensen, L. T. and Cheney, G. (2015). Peering into transparency: Challenging ideals, proxies, and organizational practices. Communication Theory 25(1), 70-90.
- Stohl, C., Stohl, M., and Leonardi, P.M. Managing Opacity: Information Visibility and the Paradox of Transparency in the Digital Age, International Journal of Communication, 10, 123-137.
- Wang, T., Wezel, F. C., & Forgues, B. (2015). Protecting Market Identity: When and How Do Organizations Respond to Consumers' Devaluations. Academy of Management Journal, 59: 135-162
- Illia, L., Romenti, S., Rodriguez-Canovas, B., Murtarelli, G., & Carroll, C. E. (2017). Exploring corporations’ dialogue about corporate social responsibility in the digital era. Journal of Business Ethics. 18(4), 759–775.
- Stieger, D.; Matzler, K., Chatterjee, S., Ladstaetter-Fussenegger, F (2012) Democratizing Strategy: how crowdsourcing can be used for strategy dialogues. California Management Review. Vol. 54 (4), p. 44-68.
- Aten, K., & Thomas, G. F. (2016). Crowdsourcing strategizing: communication technology affordances and the communicative constitution of organizational strategy. International Journal of Business Communication, 53(2), 148-180.
- Barrett, M., Oborn, E., & Orlikowski, W. (2016). Creating value in online communities: The sociomaterial configuring of strategy, platform, and stakeholder engagement. Information Systems Research, 27(4), 704-723.
Thème 3: Construction de la co-identité et redéfinition des frontières organisationnelles
- Blaschke, S., Schoeneborn, D. & Seidl, D. (2012). Organizations as networks of communication episodes: Turning the network perspective inside out. Organization Studies, 33(7), 879-906.
- Dobusch., L. and Schoeneborn, D. (2015) Fluidity, Identity, and Organizationality : The Communicative Constitution of Anonymous. Journal of Management Studies, 52(8), pp. 1005-1035
- Vasquez, C; Schoeneborn, D; Sergi, V. (2016) Summoning the Spirits : Organizational Texts and the (Dis)ordering Properties of Communication. Human Relations, 69, (3), p. 629-659
- Gibbs, J. L., Eisenberg, J., Rozaidi, N.A., and Gryaznova, A. (2015). "The “megapozitiv” role of enterprise social media in enabling cross-boundary communication in a distributed Russian organization." American Behavioral Scientist 59(1) : 75-102.
- Albu, O. B., & Etter, M. (2016). Hypertextuality and social media: A study of the constitutive and paradoxical implications of organizational Twitter use. Management Communication Quarterly, 30(1), 5-31
- Papacharissi, Z. (2012). A networked self: Identity performance and sociability on social network sites. In F. L. Lee, L. Leung, J. Qiu, & D. Chu (Eds.), Frontiers in New MediaResearch: 12-45. London, UK: Taylor & Francis.
Thème 4: Les médias sociaux, les audiences et leurs évaluations sociales des entreprises
- Toubiana, M. & Zietsma, C. (2017). The Message is on the Wall: Emotions, social media and the dynamics of institutional complexity and the Dynamics of Emotive Institutional Work. Academy of Management Journal. 60, 922–53
- Etter, M.A., Ravasi, D., Colleoni, E. (2018) Social media and the formation of organizational reputation. Academy of Management review. Online print.
- Whelan, G., Moon, J., & Grant, B. (2013). Corporations and citizenship arenas in the age of social media. Journal of Business Ethics, 118: 777-790.
- Sotiriadis, M. D., & van Zyl, C. (2013). Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists. Electronic Commerce Research, 13:103-124
- Orlikowski, W. J., & Scott, S. V. (2013). What happens when evaluation goes online? Exploring apparatuses of valuation in the travel sector. Organization Science, 25: 868-891.
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Dates and rooms
Date Hour Type of lesson Place 23.02.2021 15:15 - 17:00 Cours PER 21, Room D230 02.03.2021 15:15 - 17:00 Cours PER 21, Room D230 09.03.2021 15:15 - 17:00 Cours PER 21, Room D230 16.03.2021 15:15 - 17:00 Cours PER 21, Room D230 23.03.2021 15:15 - 17:00 Cours PER 21, Room D230 30.03.2021 15:15 - 17:00 Cours PER 21, Room B207 13.04.2021 15:15 - 17:00 Cours PER 21, Room D230 20.04.2021 15:15 - 17:00 Cours PER 21, Room D230 27.04.2021 15:15 - 17:00 Cours PER 21, Room D230 04.05.2021 15:15 - 17:00 Cours PER 21, Room B207 11.05.2021 15:15 - 17:00 Cours PER 21, Room D230 18.05.2021 15:15 - 17:00 Cours PER 21, Room D230 25.05.2021 15:15 - 17:00 Cours PER 21, Room D230 01.06.2021 15:15 - 17:00 Cours PER 21, Room D230 -
Assessments methods
Evaluation continue - SP-2021, Session d'été 2021
Assessments methods By rating Descriptions of Exams Travail + exposé
Participation active
Si le travail de séminaire est rédigé en anglais, les crédits ne sont PAS pris en compte pour l’obtention d’un diplôme bilingue ou trilingue
(Pas d'examen de rattrapage)
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Assignment
Valid for the following curricula: Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Ma - Accounting and Finance - 120 ECTS
Version: 2024/SP_V01_DD_Caen
UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
Ma - Accounting and Finance - 90 ECTS
Version: 2021/SA_V01 Dès SA-2024
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication - Management - 90 ECTS
Version: 2022/SA_V02
Courses - 60 ECTS > Communication > Un séminaire et travail de séminaire obligatoires > Séminaires > Masterseminar Modul B - 3 ECTSCourses - 60 ECTS > Communication > Un séminaire et travail de séminaire obligatoires > SéminairesCourses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2020/SA_V02
Courses - 60 ECTS > Communication > Un séminaire et travail de séminaire obligatoires > Séminaires > Masterseminar Modul B - 3 ECTSCourses - 60 ECTS > Communication > Un séminaire et travail de séminaire obligatoires > SéminairesCourses - 60 ECTS > Communication > Deux cours et séminaires à choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Economics - 90 ECTS
Version: 2021/SA_V02
Courses > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choixCourses > Communication > Séminaire et travail de séminaire obligatoires > SéminairesCourses > Communication > Séminaire et travail de séminaire obligatoires > Séminaires > Masterseminar Modul B - 3 ECTS
Ma - Business Communication : Ethics and Economics 90 ECTS
Version: 2017/SP_V01_ETHIQUE
Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choixCourses - 60 ECTS > Communication > Séminaire et travail de séminaire obligatoires > SéminairesCourses - 60 ECTS > Communication > Séminaire et travail de séminaire obligatoires > Séminaires > Masterseminar Modul B - 3 ECTS
Ma - Communication and Media Research - 90 ECTS
Version: 2015/SA_V01
Courses - 60 ECTS > Modul B «Journalism and Organizational Communication» > Masterseminar Modul B - 3 ECTSCourses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
Ma - Communication and Society - 90 ECTS
Version: 2021/SA_V03
Forschungsbereiche > Organizational CommunicationForschungsbereiche > Inter- & Transdisciplinary PerspectivesOrganizational Communication
Ma - Economics - 90 ECTS
Version: 2021/SA_V04
Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level coursesCourse selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
Ma - European Business - 90 ECTS
Version: 2017/SA_v01
Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
Ma - International and European Business - 90 ECTS
Version: 2021/SA_v01 dès SA-2024
Courses > Additional courses > SES Master level courses
Ma - Management - 90 ECTS
Version: 2021/SA_v03 dès SA-2024
Courses: min. 72 ECTS > Elective courses > SES Master level courses
Ma - Management - 90 ECTS [MA]
Version: 2017/SA_v01
Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
Ma - Marketing - 90 ECTS
Version: 2021/V03 dès SA-2024
Courses - 72 ECTS > Complementary module > COM Module validation element group > COM : Communication > Elective coursesCourses - 72 ECTS > Elective Master courses from the whole university > SES Master level courses
MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
Version: 2015/SA_V01
Masterseminar nach Wahl mit Masterseminararbeit > Masterseminar nach Wahl > Masterseminar Modul B - 3 ECTSfrei wählbare ECTS-Punkte > weitere(s) Masterseminar(e) nach Wahl
MiMa - Communication and Society - 30 ECTS
Version: 2021/SA_V01
Masterseminar nach Wahl mit Masterseminararbeit > Masterseminar nach Wahl > Masterseminar Modul B - 3 ECTSfrei wählbare ECTS-Punkte > weitere(s) Masterseminar(e) nach Wahl