Stratégies de communication et médias

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.00409
    Languages French
    Type of lesson Lecture
    Level Bachelor
    Semester SP-2021

    Schedules and rooms

    Summary schedule Thursday 10:15 - 12:00, Hebdomadaire
    Hours per week 2

    Teaching

    Teachers
    Description

    Le cours décrit notamment les points suivants :

    • Enjeux et objectifs de la communication des organisations
    • Territoires de la communication des organisations
    • Image visuelle : logo, bâtiment, ...
    • Plan de communication
    • Relation annonceur agence de communication
    • Relations avec les journalistes.

    Lien Moodle

    Training objectives

    Vous allez acquérir les bases de la communication des organisations et les principales méthodes appliquées par les professionnels.

    Vous comprendrez comment bâtir un plan de communication (définir ses cibles, concevoir les messages, ...).

    Available seats 80
    Softskills
    Yes
    Off field
    No
    BeNeFri
    Yes
    Mobility
    Yes
    UniPop
    No
    Auditor
    Yes

    Documents

    Bibliography T. Libaert: La communication d’entreprise, Economica
    T. Libaert: Le plan de communication, Dunod
    M.H. Westphalen: Le communicator, Dunod
    J.M. Décaudin et Ph. Malaval: Pentacom, Ed. Pearson
  • Dates and rooms
    Date Hour Type of lesson Place
    25.02.2021 10:15 - 12:00 Cours PER 21, Room G230
    04.03.2021 10:15 - 12:00 Cours PER 21, Room G230
    11.03.2021 10:15 - 12:00 Cours PER 21, Room G230
    18.03.2021 10:15 - 12:00 Cours PER 21, Room G230
    25.03.2021 10:15 - 12:00 Cours PER 21, Room G230
    01.04.2021 10:15 - 12:00 Cours PER 21, Room G230
    15.04.2021 10:15 - 12:00 Cours PER 21, Room G230
    22.04.2021 10:15 - 12:00 Cours PER 21, Room G230
    29.04.2021 10:15 - 12:00 Cours PER 21, Room G230
    06.05.2021 10:15 - 12:00 Cours PER 21, Room G230
    20.05.2021 10:15 - 12:00 Cours PER 21, Room G230
    27.05.2021 10:15 - 12:00 Cours PER 21, Room G230
  • Assessments methods

    Examen écrit - SP-2021, Session d'été 2021

    Date 16.06.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Durée d'examen : 60 Min.

    Examen écrit - SP-2021, Session de rattrapage 2021

    Date 02.09.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Durée d'examen : 60 Min.

  • Assignment
    Valid for the following curricula:
    BBusiness Communication - Management [COMP]
    Version: 2018/SA
    Communication et medias

    Ba - Communication and Media Research - 120 ECTS
    Version: 2021/SA_V01
    2nd + 3rd year - 78 ECTS > Kurse / Seminare - 63 ECTS > Bachelor-Wahlveranstaltungen > Wahlpflichtvorlesungen Kommunikationswissenschaft

    Business Communication - Economics [PRE-MA]
    Version: 2014
    Communication et medias

    Business Communication - Ethics and Economics [PRE-MA]
    Version: 2014
    Communication et medias

    Business Communication - Information Systems [PRE-MA]
    Version: 2014
    Communication et medias

    Business Communication - Économie politique [COMP]
    Version: 2018/SA
    Communication et medias

    Communication and Media Research [PRE-MA]
    Version: 2015 PRE KM 60
    3 Wahlvorlesungen aus dem folgenden Angebot: > Weitere Wahlvorlesungen aus dem Angebot DCM für das Nebenfach KM 60 ECTS

    Complementary learnings in SES
    Version: ens_compl_ses
    BA course offering for Mobility Students

    Education / Psychology 120
    Version: SA20_BA_de_v01
    BP1.7-D Bereichsübergreifende Kompetenzen

    Education / Psychology 120
    Version: SA20_BA_bil_v01
    BP1.7-B Bereichsübergreifende Kompetenzen / Compétences transversales

    Education / Psychology 120
    Version: SA14_BA_fr_v02
    CTC / BP1.8-F

    Educational Sciences 120
    Version: SA14_BA_fr_v02
    CTC / BS1.8-F

    Educational Sciences 120
    Version: SA20_BA_bil_v01
    Variante A > BE1.8a-B Compétences transversales
    Variante B > BE1.7b-B Bereichsübergreifende Kompetenzen

    Educational Sciences 120
    Version: SA20_BA_de_v01
    BE1.8-D Bereichsübergreifende Kompetenzen

    English Language and Literature 120
    Version: SA15_BA_ang_V02
    Module Nine: Soft Skills

    French and German: Bilingualism and Cultural Exchange 180
    Version: SA17_BA_de_fr_V01
    1.4 CTC / Softskills > CTC - Soft Skills (pour étudiant-e-s germanophones)

    French and German: Bilingualism and Cultural Exchange 180
    Version: SA17_BA_de_fr_V01
    1.4 CTC / Softskills > CTC - Soft Skills (pour étudiant-e-s germanophones)

    German 120
    Version: SA16_BA_dt_V02
    Soft Skills

    History 120
    Version: SA16_BA_bi_v01
    CTC > Soft skills 12

    History 120
    Version: SA16_BA_bi_v02
    CTC > Soft skills 12

    Psychology 180
    Version: SA19_BA_fr_de_bil_v02
    Module 11 > M11 Soft skills

    Sciences économiques et sociales
    Version: 2018/SP_v01 ses_BeNeFri
    Course > BA course offering for BeNeFri Students

    Slavic Studies 120
    Version: SA15_BA_slav_V01
    Module 9: Compétences transversales et complémentaires

    Slavic Studies 120
    Version: SA15_BA_slav_V02
    Module 9: Compétences transversales et complémentaires

    [PRE-MA] Master of Arts in Business Communication - Management
    Version: Modele preMA Business Communication - Gestion d'entreprise-_selection_cours_choix
    Communication et medias

    30 ECTS credits Minor: Communication and Media
    Version: 2014
    Cours obligatoires

    30 ECTS credits Minor: Mass Media and Communication Research
    Version: 2015
    4 Wahlvorlesungen > Weitere Wahlvorlesungen aus dem Angebot DCM für das Nebenfach KM 30 ECTS

    60 ECTS credits Minor: Business Communication - Economics
    Version: 2014
    Communication et medias > Cours obligatoires

    60 ECTS credits Minor: Business Communication - Information Systems: NF 60 ECTS
    Version: 2014
    Communication et medias > Cours obligatoires

    60 ECTS credits Minor: Business Communication - Management
    Version: 2014
    Communication and medias > Mandatory courses - (19.5 ECTS)

    60 ECTS credits Minor: Mass Media and Communication Research
    Version: 2015
    3 Wahlvorlesungen > Weitere Wahlvorlesungen aus dem Angebot DCM für das Nebenfach KM 60 ECTS