Détails

Faculté	Faculté des sciences économiques et sociales et du management
Domaine	Gestion d'entreprise
Code	UE-EGE.00450
Langues	Anglais
Type d'enseignement	Colloque
Cursus	Master
Semestre(s)	SP-2022

Horaires et salles

Horaire résumé	Vendredi 12:15 - 13:00, Hebdomadaire (Semestre de printemps)
Heures par semaine	1

Enseignement

Enseignants	Furrer Olivier
Assistants	Baillod Chloé Landry Mikèle
Description	Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing Developing research questions Ethical considerations in marketing research Working with databases Presentation from BCU librarian Writing a literature review Developing conceptual models Different types of variables, moderation/mediation models Developing hypotheses Different types and justifications  Choosing the right methodology Methodology according to research questions and hypothesis, sampling issues Designing and pre-testing a questionnaire Scenario-based research How to design (stimuli, 2x2 vs 3x3, etc.) Qualitative research Research design, data collection and analysis Reporting and discussing results Writing final dissertation Q&A research proposal Note: registration on MyUnifr for the "Methodology Part" colloquium is only possible once you have submitted your Master thesis to the Dean's office
Objectifs de formation	Preparatory seminar for students aiming to do an empirical master thesis in marketing.
Conditions d'accès	Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent
Softskills	Non
Hors domaine	Non
BeNeFri	Non
Mobilité	Non
UniPop	Non

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Mode d'évaluation

Par réussi/échec