Détails

Faculté	Faculté des sciences économiques et sociales et du management
Domaine	Sciences de la Communication et des Médias
Code	UE-EKM.00715
Langues	Anglais
Type d'enseignement	Cours
Cursus	Master
Semestre(s)	SP-2019

Horaires et salles

Horaire résumé	Mercredi 10:15 - 12:00, Hebdomadaire (Semestre de printemps)
Heures par semaine	2

Enseignement

Responsables	Ingenhoff Diana
Enseignants	Ingenhoff Diana
Assistants	Calamai Giada Kajal
Description	Corporations are under constant public surveillance by their stakeholders. As the power of stakehold-ers increases through social media, business communication is challenged more than ever to estab-lish a favorable image and reputation. Moreover, online media provide business communication with new opportunities to initiate dialogue with stakeholders, to manage public issues and to establish brands in the global environment. The lecture covers various areas of business communication like issues management, crisis communication, social media and campaign communication. Methods used in communication controlling and evaluation are introduced. Guest lecturers from international corporations will give profound practical insights. Additionally, selected topic will be illustrated by case studies enabling students to compose and evaluate communication strategies and practices.
Objectifs de formation	This lecture gives students a comprehensive overview of business communication, its objectives, strategies and practices in the digital age. Considering basic theories on business strategy, corporate identity, public relations (PR) and reputation management, students will improve their abilities to analyze, organize, and critically think about corporate communication and strategic communication management in research and in practice. Also, the discussion of recent challenges in business ethics, corporate responsibility and international PR provides students with up-to-date expertise in the field.
Softskills	Non
Hors domaine	Non
BeNeFri	Non
Mobilité	Oui
UniPop	Non

Documents

Bibliographie

Reader (im readershop erhältlich); Download Folien

Evaluation continue - SP-2019, Session d'été 2019

Mode d'évaluation

Par note

Examen oral - SP-2019, Session de rattrapage 2019

Mode d'évaluation	Par note
Description	Examination time: 15 Min. Nur Nachholprüfung