Quantitative pricing and revenue optimization

  • Enseignement

    Détails

    Faculté Faculté des sciences économiques et sociales et du management
    Domaine Informatique de gestion
    Code UE-EIG.00130
    Langues Anglais
    Type d'enseignement Cours
    Cursus Master
    Semestre(s) SA-2019

    Horaires et salles

    Horaire résumé mardi 13:15 - 16:00, Hebdomadaire, PER 21 D130
    Struct. des horaires 3h par semaine durant 14 semaines
    Heures de contact 42

    Enseignement

    Enseignants
    Description

    Pricing and revenue optimization, also called revenue management, is a quantitative approach to setting and updating pricing and product availability decisions in a consistent and effective fashion. This approach has proven particularly successful in the airline industry, where fares and ticket offerings dynamically change as a function of the number of free seats, forecast of future demand and specific request characteristics. 
    Fostered by the development of online business and big data technologies, the adoption of revenue management has not only changed the airline sector but disruptively transformed the transportation, hospitality and advertising industries. In fact, revenue management is becoming increasingly important in a broad range of sectors including finance, retail and manufacturing.
    Through a mix of lectures, case studies and guest speakers, we thoroughly discuss tactical decisions related to pricing and capacity allocation faced by companies that have some power to divide their customers into segments and to charge different prices to each segment. We first introduce the basics on pricing with and without a capacity (also called supply) constraint, then discuss price differentiation aspects and look at revenue optimization problems including customer segmentation. From these single resource problems, we move to the network case, in which multiple resources are used to provide a service. We also address overbooking aspects for dealing with no-shows and cancellations, and discuss markdown management for clearance of the inventory.
    We typically use (relatively simple) quantitative models to address the revenue optimization problems under study. We therefore assume that the students have some basic knowledge of mathematical modeling and optimization including how to mathematically describe an optimization problem, how to implement it in a spreadsheet, how to get a solution, and how to interpret it.

    Objectifs de formation

    The students gain a good understanding of the main issues and opportunities in pricing and revenue optimization, and learn to identify and exploit these opportunities in different business contexts.

    Softskills
    Non
    Hors domaine
    Non
    BeNeFri
    Oui
    Mobilité
    Oui
    UniPop
    Non

    Documents

    Bibliographie

    Textbook (mandatory): Phillips R.L., Pricing and Revenue Optimization, Stanford University Press, 2005.

  • Dates et salles
    Date Heure Lieu
    17.09.2019 13:15 - 16:00 PER 21 , salle D130
    24.09.2019 13:15 - 16:00 PER 21 , salle D130
    01.10.2019 13:15 - 16:00 PER 21 , salle D130
    08.10.2019 13:15 - 16:00 PER 21 , salle D130
    15.10.2019 13:15 - 16:00 PER 21 , salle D130
    22.10.2019 13:15 - 16:00 PER 21 , salle D130
    29.10.2019 13:15 - 16:00 PER 21 , salle D130
    05.11.2019 13:15 - 16:00 PER 21 , salle D130
    12.11.2019 13:15 - 16:00 PER 21 , salle D130
    19.11.2019 13:15 - 16:00 PER 21 , salle D130
    26.11.2019 13:15 - 16:00 PER 21 , salle D130
    03.12.2019 13:15 - 16:00 PER 21 , salle D130
    10.12.2019 13:15 - 16:00 PER 21 , salle D130
    17.12.2019 13:15 - 16:00 PER 21 , salle D130
  • Modalités d'évaluation

    Examen écrit - SA-2019, Session d'hiver 2020

    Date 07.01.2020 14:00 - 15:30
    Durée de l’examen 90
    Mode d'évaluation Par note
    Description

    Examination time: 90 Min.

    Examen écrit - SP-2020, Session de rattrapage 2020

    Date 18.08.2020 14:00 - 15:30
    Durée de l’examen 90
    Mode d'évaluation Par note
    Description

    Examination time: 90 Min.

  • Affiliation
    Valable pour les plans d'études suivants:
    Branche secondaire Master: gestion d'entreprise
    Version: 2017/SA_v01
    Deux modules doivent être choisis et réussis parmi la liste suivante > MAR: Marketing

    Branche secondaire Master: gestion d'entreprise
    Version: 2019/SA_v01
    Deux modules doivent être choisis et réussis parmi la liste suivante > MAR: Marketing

    Branche secondaire Master: informatique de gestion
    Version: 2019/SA-v01
    Cours > Modules gestion d'entreprise > MAR: Marketing
    Cours > Modules informatique de gestion > DADS: Data Analytics & Decision Support

    Branche secondaire Master: informatique de gestion
    Version: 2017/SA_v01
    Cours > Modules informatique de gestion > Decision Support and Applied Statistics
    Cours > Modules gestion d'entreprise > MAR: Marketing

    Business Communication - Gestion d'entreprise 90 ECTS [MA]
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    Business Communication - Gestion d'entreprise 90 ECTS [MA]
    Version: 2019/SA_v01 MAN
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    Business Communication - Gestion d'entreprise 90 ECTS [MA]
    Version: SP 2017 MAN
    Cours - 60 ECTS > Groupe d'option > Gestion d'entreprise > Deux modules doivent être choisis et réussis parmi la liste suivante : > Marketing (MAR)

    Business Communication - Informatique de gestion 90 ECTS [MA]
    Version: SP 2017 SYS
    Cours - 60 ECTS > Groupe d'option > Informatique de gestion - 30 ECTS > Cours > Modules gestion d'entreprise > Marketing (MAR)
    Cours - 60 ECTS > Groupe d'option > Informatique de gestion - 30 ECTS > Cours > Modules informatique de gestion > Decision Support and Applied Statistics

    Business Communication - Informatique de gestion 90 ECTS [MA]
    Version: 2017/SA_v01 SYS
    Cours - 60 ECTS > Groupe d'option > Informatique de gestion - 30 ECTS > Cours > Modules informatique de gestion > Decision Support and Applied Statistics
    Cours - 60 ECTS > Groupe d'option > Informatique de gestion - 30 ECTS > Cours > Modules gestion d'entreprise > MAR: Marketing

    Ens. compl. en SES
    Version: ens_compl_ses
    Offre de cours MA pour étudiants en mobilité

    European Business 120 ECTS [MA_DD]
    Version: DD EU-BS
    Cours > Marketing (MAR)

    European Business 120 ECTS [MA_DD]
    Version: 2017/SA_v01 DD EU-BS
    Courses > Modules > One complete module taken from the following list > MAR: Marketing

    European Business 90 ECTS [MA]
    Version: 2007
    Courses - 63 ECTS > Modules - Min (EUB) + one extra module with 12 ECTS > Marketing (MAR)

    European Business 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing

    Gestion d'entreprise 90 ECTS [MA]
    Version: 2002
    Cours > Modules > Marketing (MAR)

    Gestion d'entreprise 90 ECTS [MA]
    Version: 2017/SA_v01
    Cours: min. 63 ECTS > 3 modules à 12 ECTS min. chacun > MAR: Marketing

    Informatique de gestion 90 ECTS [MA]
    Version: 2017/SA_v01
    Cours > Modules informatique de gestion - min. 22 ECTS > Decision Support and Applied Statistics
    Cours > Modules gestion d'entreprise - max. 15 ECTS > MAR: Marketing

    Informatique de gestion 90 ECTS [MA]
    Version: 2015
    Cours > Modules gestion d'entreprise - max 15 ECTS > Marketing (MAR)
    Cours > Modules informatique de gestion - min. 22 ECTS > Decision Support and Applied Statistics

    Informatique de gestion 90 ECTS [MA] - SA/2019
    Version: 2019/SA_V01
    Cours - min. 45 ECTS > Modules informatique de gestion - min. 22 ECTS > DADS: Data Analytics & Decision Support
    Cours - min. 45 ECTS > Modules gestion d'entreprise - max. 15 ECTS > MAR: Marketing
    Cours - min. 45 ECTS > Modules informatique/informatique de gestion > DADS: Data Analytics & Decision Support

    International and European Business 120 ECTS [MA_DD]
    Version: 2018/SA_v01
    Courses > Modules > One complete module taken from the following list > MAR: Marketing

    International and European Business 120 ECTS [MA_DD]
    Version: 2019/SA_v01
    Courses > Modules > One complete module taken from the following list > MAR: Marketing

    International and European Business 90 [MA]
    Version: 2018/SA_V01
    Courses > Modules > One complete module taken from the following list > MAR: Marketing

    International and European Business 90 [MA]
    Version: 2019/SA_v01
    Courses > Modules > One complete module taken from the following list > MAR: Marketing

    Management 90 ECTS [MA] - SA/2019
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    Cours: min. 63 ECTS > Modules - min 45 ECTS > MAR: Marketing

    Sciences économiques et sociales
    Version: 2018/SP_v01 ses_BeNeFri
    Cours > Offre de cours MA pour étudiants BeNeFri