| Dozenten-innen |
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| Assistenten |
- Baillod Chloé
- Landry Mikèle
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| Beschreibung |
- Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing
- Developing research questions
- Ethical considerations in marketing research
- Working with databases
Presentation from BCU librarian - Writing a literature review
- Developing conceptual models
Different types of variables, moderation/mediation models - Developing hypotheses
Different types and justifications - Choosing the right methodology
Methodology according to research questions and hypothesis, sampling issues - Designing and pre-testing a questionnaire
- Scenario-based research
How to design (stimuli, 2x2 vs 3x3, etc.) - Qualitative research
Research design, data collection and analysis - Reporting and discussing results
- Writing final dissertation
- Q&A research proposal
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| Lernziele |
Preparatory seminar for students aiming to do an empirical master thesis in marketing. |
| Zugangsbedingungen |
Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent |
| Bemerkungen |
Affiliations: Master in Marketing, Master in Management, Bachelor 3rd year The course will start the 30.09.2021 |
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Soft Skills
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Nein
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ausserhalb des Bereichs
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Nein
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BeNeFri
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Nein
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Mobilität
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Nein
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UniPop
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Nein
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