Research methodology : Methods

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00450
    Languages English
    Type of lesson Colloquium
    Level Master
    Semester SA-2021

    Schedules and rooms

    Summary schedule Thursday 12:15 - 13:00, Hebdomadaire
    Hours per week 1

    Teaching

    Teachers
    Assistants
    Description
    1. Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing
    2. Developing research questions
    3. Ethical considerations in marketing research
    4. Working with databases
      Presentation from BCU librarian
    5. Writing a literature review
    6. Developing conceptual models
      Different types of variables, moderation/mediation models
    7. Developing hypotheses
      Different types and justifications
    8.  Choosing the right methodology
      Methodology according to research questions and hypothesis, sampling issues
    9. Designing and pre-testing a questionnaire
    10. Scenario-based research
      How to design (stimuli, 2x2 vs 3x3, etc.)
    11. Qualitative research
      Research design, data collection and analysis
    12. Reporting and discussing results
    13. Writing final dissertation
    14. Q&A research proposal
    Training objectives

    Preparatory seminar for students aiming to do an empirical master thesis in marketing. 

    Condition of access

    Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent 

    Comments

    Affiliations: Master in Marketing, Master in Management, Bachelor 3rd year 

    The course will start the 30.09.2021

    Softskills
    No
    Off field
    No
    BeNeFri
    No
    Mobility
    No
    UniPop
    No
  • Dates and rooms
    Date Hour Type of lesson Place
    30.09.2021 12:15 - 13:00 Cours PER 21, Room B130
    07.10.2021 12:15 - 13:00 Cours PER 21, Room B130
    14.10.2021 12:15 - 13:00 Cours PER 21, Room B130
    21.10.2021 12:15 - 13:00 Cours PER 21, Room B130
    28.10.2021 12:15 - 13:00 Cours PER 21, Room B130
    04.11.2021 12:15 - 13:00 Cours PER 21, Room B130
    11.11.2021 12:15 - 13:00 Cours PER 21, Room B130
    18.11.2021 12:15 - 13:00 Cours PER 21, Room B130
    25.11.2021 12:15 - 13:00 Cours PER 21, Room B130
    02.12.2021 12:15 - 13:00 Cours PER 21, Room B130
    09.12.2021 12:15 - 13:00 Cours PER 21, Room B130
    16.12.2021 12:15 - 13:00 Cours PER 21, Room B130
    23.12.2021 12:15 - 13:00 Cours PER 21, Room B130
  • Assessments methods

    Evaluation continue

    Assessments methods By success/failure
  • Assignment
    Valid for the following curricula:
    Ma - International and European Business - 90 ECTS
    Version: 2021/SA_V01
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > Research methodology (only available for the preparation of a Marketing Master Thesis)

    Ma - Management - 90 ECTS
    Version: 2021/SA_V01
    Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > Research methodology (only available for the preparation of a Marketing Master Thesis)

    Ma - Marketing - 90 ECTS
    Version: 2021/SA_V02
    Courses > Data Analysis course > Research methodology (only available for the preparation of a Marketing Master Thesis)