• Grünig Rudolf

• Blanc Amandine
• Ehrler Julia Patrizia

Course content
● Introduction to internationalization
● Introduction to strategic planning
● Developing a growth strategy for a region
● Example of a group presentation of a prior year
● Briefings
● Group work on real cases in international strategy
● Group presentations and discussions on real cases in international strategy

Program
● Introduction on Tuesday, 22.09.2020; 8.15-9.00
● Block course on Thursday, 24.09.2020; 8.15-16.15
● Briefing by the company on Tuesday, 06.10.2020; 8.30-15.00
● First group discussion with the lecturer on Wednesday, 21.10.2020; 8.30-14.00
● Second group discussion with the lecturer on Tuesday, 10.11.2020; 8.30-14.00
● Third group discussion with the lecturer on Friday, 27.11.2020; 8.30-15.30
● Group presentations on Friday, 04.12.2020; 10.00-21.30

There will be 3 working groups of 4 students

General objective
To develop a solution for an issue in international strategy and to present it in a convincing way

Subgoals
● To plan and organize an effective group work
● To coordinate and work well with the other group members
● To apply strategic analysis, evaluation and planning tools in a correct way
● To get the needed information through company documents, interviews, and internet research
● To carry out a sound analysis and to base the strategy on it
● To develop a concrete and realistic strategy
● To realize a convincing presentation
● To answer the questions in a short and precise way

The number of participants is limited to 12; hence, a selection of motivated students has to be made.

Expectations
Participants are expected to give a high priority to the seminar. They must attend all sessions and be able to meet the other students of the group.

Application
When registering online, an application has to be sent to us simultaneously by email. The application should contain contact details, nationality, language skills, Bachelor overall average grade, and Master average grade of the already received ECTS.

Selection criteria
1. Performance of the student
2. Advancement in the study

● Outline
● Grünig, R., Morschett, D. (2017): Developing International Strategies, Second edition, Springer Berlin and Heidelberg
● Grünig R, Kühn R (2018) The Strategy Planning Process, 2nd revised edition, Springer, Heidelberg
● 3 handouts
● Example of a group presentation of a prior year

Assessment of the group presentation

No re-assessment