Lecture Business Communication and Strategic Communication Management

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.00715
    Languages English
    Type of lesson Lecture
    Level Master
    Semester SP-2021

    Schedules and rooms

    Summary schedule Wednesday 10:15 - 12:00, Hebdomadaire, PER 21, Room A303
    Hours per week 2

    Teaching

    Responsibles
    Teachers
    Assistants
    Description

    Corporations are under constant public surveillance by their stakeholders. As the power of stakehold-ers increases through social media, business communication is challenged more than ever to estab-lish a favorable image and reputation. Moreover, online media provide business communication with new opportunities to initiate dialogue with stakeholders, to manage public issues and to establish brands in the global environment. The lecture covers various areas of business communication like issues management, crisis communication, social media and campaign communication. Methods used in communication controlling and evaluation are introduced. Guest lecturers from international corporations will give profound practical insights. Additionally, selected topic will be illustrated by case studies enabling students to compose and evaluate communication strategies and practices.

     

    Moodle Link

     

    Training objectives This lecture gives students a comprehensive overview of business communication, its objectives, strategies and practices in the digital age. Considering basic theories on business strategy, corporate identity, public relations (PR) and reputation management, students will improve their abilities to analyze, organize, and critically think about corporate communication and strategic communication management in research and in practice. Also, the discussion of recent challenges in business ethics, corporate responsibility and international PR provides students with up-to-date expertise in the field.
    Available seats 45
    Softskills
    No
    Off field
    No
    BeNeFri
    No
    Mobility
    Yes
    UniPop
    No
  • Dates and rooms
    Date Hour Type of lesson Place
    24.02.2021 10:15 - 12:00 Cours PER 21, Room D230
    03.03.2021 10:15 - 12:00 Cours PER 21, Room D230
    10.03.2021 10:15 - 12:00 Cours PER 21, Room D230
    17.03.2021 10:15 - 12:00 Cours PER 21, Room D230
    24.03.2021 10:15 - 12:00 Cours PER 21, Room D230
    31.03.2021 10:15 - 12:00 Cours PER 21, Room D230
    14.04.2021 10:15 - 12:00 Cours PER 21, Room D230
    21.04.2021 10:15 - 12:00 Cours PER 21, Room D230
    28.04.2021 10:15 - 12:00 Cours PER 21, Room D230
    05.05.2021 10:15 - 12:00 Cours PER 21, Room D230
    12.05.2021 10:15 - 12:00 Cours PER 21, Room D230
    19.05.2021 10:15 - 12:00 Cours PER 21, Room A303
    26.05.2021 10:15 - 12:00 Cours PER 21, Room D230
    02.06.2021 10:15 - 12:00 Cours PER 21, Room D230
  • Assessments methods

    Evaluation continue - SP-2021, Session d'été 2021

    Assessments methods By rating

    Examen oral - SP-2021, Session de rattrapage 2021

    Assessments methods By rating
    Descriptions of Exams

    Examination time: 15 Min.

    Nur Nachholprüfung

  • Assignment
    Valid for the following curricula:
    Accounting and Finance 90 [MA]
    Version: 2021/SA_V01
    Course > Cours à option dans tous les cours de Master de l'université > SES Master level courses

    Business Communication - Economics 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix

    Business Communication - Ethics and Economics 90 ECTS [MA]
    Version: SP 2017 ETHIQUE
    Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires au choix

    Business Communication - Information Systems 90 ECTS [MA]
    Version: 2020/SA_V01
    Courses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires au choix

    Business Communication - Management 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires au choix

    Communication and Media Research 90 ECTS [MA]
    Version: 2015
    Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
    Courses - 60 ECTS > Modul B «Journalism and Organizational Communication»

    Communication and Society 90 ECTS [MA]
    Version: 2021/SA_V01
    Courses - 60 ECTS > Schwerpunkten > Inter- & Transdisciplinary Perspectives > SES Master level courses
    Courses - 60 ECTS > Schwerpunkten > Organizational Communication > Schwerpunkt 3 - Vorlesung

    Complementary learnings in SES
    Version: ens_compl_ses
    MA course offering for Mobility Students

    Economics 90 [MA]
    Version: 2021/SA_V02
    Elective courses > SES Master level courses

    European Business 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses

    Gestion d'entreprise 30 [MA]
    Version: 2020/SA_V01
    Cours facultatifs à choisir: Cours master de la Faculté des sciences économiques et sociales > SES Master level courses

    Management 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses

    Management 90 ECTS [MA] - SA/2021
    Version: 2021/SA_V01
    Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses

    Marketing 90ECTS [MA]
    Version: 2021/SA_V01
    Courses > Groupe d'élément de validation du Module COM > COM : Communication
    Courses > Elective Master courses from the whole university > SES Master level courses

    Masternebenfach - Kommunikationswissenschaft und Medienforschung
    Version: 2015
    Kurse > Vorlesung "Organisationskommunikation" (FS) oder "Business Communication" (FS) oder "Communication, Organisation et E-Business"

    1026 6 International and European Business 90 [MA]
    Version: 2021/SA_V01
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses