Details

Faculty	Faculty of Management, Economics and Social Sciences
Domain	Communication and Media Research
Code	UE-EKM.00715
Languages	English
Type of lesson	Lecture
Level	Master
Semester	SP-2021

Schedules and rooms

Summary schedule	Wednesday 10:15 - 12:00, Hebdomadaire (Spring semester)
Hours per week	2

Teaching

Responsibles	Ingenhoff Diana
Teachers	Ingenhoff Diana
Assistants	Calamai Giada Kajal
Description	Corporations are under constant public surveillance by their stakeholders. As the power of stakehold-ers increases through social media, business communication is challenged more than ever to estab-lish a favorable image and reputation. Moreover, online media provide business communication with new opportunities to initiate dialogue with stakeholders, to manage public issues and to establish brands in the global environment. The lecture covers various areas of business communication like issues management, crisis communication, social media and campaign communication. Methods used in communication controlling and evaluation are introduced. Guest lecturers from international corporations will give profound practical insights. Additionally, selected topic will be illustrated by case studies enabling students to compose and evaluate communication strategies and practices.   Moodle Link
Training objectives	This lecture gives students a comprehensive overview of business communication, its objectives, strategies and practices in the digital age. Considering basic theories on business strategy, corporate identity, public relations (PR) and reputation management, students will improve their abilities to analyze, organize, and critically think about corporate communication and strategic communication management in research and in practice. Also, the discussion of recent challenges in business ethics, corporate responsibility and international PR provides students with up-to-date expertise in the field.
Available seats	45
Softskills	No
Off field	No
BeNeFri	No
Mobility	Yes
UniPop	No

Evaluation continue - SP-2021, Session d'été 2021

Assessments methods

By rating

Oral exam - SP-2021, Session de rattrapage 2021

Date	26.08.2021 08:00 - 12:00
Assessments methods	By rating
Descriptions of Exams	Examination time: 15 Min. Nur Nachholprüfung