Data Communication
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Communication and Media Research Code UE-EKM.00997 Languages English Type of lesson Lecture
Level Master Semester SA-2020 Schedules and rooms
Summary schedule Tuesday 10:15 - 12:00, Hebdomadaire (Autumn semester)
Hours per week 4 Teaching
Responsibles - Feddersen Alexandra
Teachers - Feddersen Alexandra
Description The era of digitalization brings a diversification of communication channels and an increase in available (big) data. This course is designed to give students the tools to understand how to use data in communication and to analyze it empirically. It consists of two parts. In the theoretical part, we will discuss theories of actors’ communication strategies on social media. Students are asked to participate actively in class and to come to class having read the mandatory readings. The second part will be an applied workshop, where students will learn to collect and handle data. Students will learn to apply their new knowledge and skills in a small project evaluating a real business's communication strategies.
More info: https://moodle.unifr.ch/course/view.php?id=243061 (free access)
Training objectives By the end of the course students will be able to
- understand actors’ communication strategies on social media through different theoretical approaches;
- critically assess the advantages and pitfalls of communication on social media;
- use software to download and analyse social media data; and
- apply these analyses to help actors develop communication strategies on social media
Available seats 20 Softskills No Off field No BeNeFri Yes Mobility Yes UniPop No -
Dates and rooms
Date Hour Type of lesson Place 15.09.2020 10:15 - 12:00 Cours PER 21, Room G314 22.09.2020 10:15 - 12:00 Cours PER 21, Room G314 29.09.2020 10:15 - 12:00 Cours PER 21, Room G314 06.10.2020 10:15 - 12:00 Cours PER 21, Room G314 13.10.2020 10:15 - 12:00 Cours PER 21, Room G314 20.10.2020 10:15 - 12:00 Cours PER 21, Room G314 27.10.2020 10:15 - 12:00 Cours PER 21, Room G314 03.11.2020 10:15 - 12:00 Cours PER 21, Room G314 10.11.2020 10:15 - 12:00 Cours PER 21, Room G314 17.11.2020 10:15 - 12:00 Cours PER 21, Room G314 24.11.2020 10:15 - 12:00 Cours PER 21, Room G314 01.12.2020 10:15 - 12:00 Cours PER 21, Room G314 15.12.2020 10:15 - 12:00 Cours PER 21, Room G314 -
Assessments methods
Evaluation continue - SA-2020, Session d'hiver 2021
Assessments methods By rating Descriptions of Exams Students will be graded based on an exercise of their choice (30% of the final grade) and a take-home exam (70% of the final grade).
Students who do not reach a minimum attendance of 70% of sessions will be asked to do an additional graded exercise.
Written exam - SP-2021, Session de rattrapage 2021
Date 26.08.2021 14:00 - 15:00 Assessments methods By rating Descriptions of Exams Exam duration: 90 minutes
Re-take exam only
Final grade average: 30% exercise, 70% re-take exam
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Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018/SP_V01_SES_BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Ma - Business Communication - Management - 90 ECTS
Version: 2022/SA_V02
Courses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2020/SA_V02
Courses - 60 ECTS > Communication > Deux cours et séminaires à choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Economics - 90 ECTS
Version: 2021/SA_V02
Courses > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix
Ma - Business Communication : Ethics and Economics 90 ECTS
Version: 2017/SP_V01_ETHIQUE
Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix
Ma - Communication and Media Research - 90 ECTS
Version: 2015/SA_V01
Courses - 60 ECTS > Modul B «Journalism and Organizational Communication»
MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
Version: 2015/SA_V01
frei wählbare ECTS-Punkte > Ma - Frei wählbare ECTS-Punktefrei wählbare ECTS-Punkte > weitere(s) Masterseminar(e) nach WahlKurse > Vorlesung "Organisationskommunikation" (FS) oder "Business Communication" (FS) oder "Communication, Organisation et E-Business"
MiMa - Communication and Society - 30 ECTS
Version: 2021/SA_V01
frei wählbare ECTS-Punkte > weitere(s) Masterseminar(e) nach Wahlfrei wählbare ECTS-Punkte > Ma - Frei wählbare ECTS-Punkte