Media Relations and Media Training
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Communication and Media Research Code UE-EKM.00990 Languages English Type of lesson Lecture
Level Master Semester SA-2020 Schedules and rooms
Summary schedule Tuesday 15:15 - 17:00, Hebdomadaire (Autumn semester)
Hours per week 2 Teaching
Documents
Bibliography Mandatory readings available on Moodle
- Baron, D. P. (2013). Business and Its Environment. Pearson. – Part I and V.
- Howard C. M. & Mathews, W.K. (2013). On Deadline. Managing Media Relations (5th ed.). Waveland Press. (For this class, we will be reading excerpts from the 3rd edition (2000) – chapter 1-6 and 11.)
- Mizrahi, J. (2016). Writing for Public Relations: A Practical Guide for Professionals. Business Expert Press. – Chapter 3, 6, 7, and 8.
- Pallas, J., Strannegård, L., & Jonsson, S. (2014). Organizations and the Media: Organizing in a Mediatized World. Taylor & Francis. – Chapter 1 and 3.
- Phillips, B. (2013). The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. SpeakGood Press.
- Schenkler I. & Herrling, T. (2003). Caught on the hook: Responding to media calls. In Guide to Media Relations. Prentice Hall Series in Advanced Business Communication (pp. 56-73). Pearson.
- Swart, J., Peters, C., & Broersma, M. (2017). Navigating Cross-media news use: media repertoires and the value of news in the everyday life. Journalism Studies, 18(11), 1343 – 1362.
- Vioneia, C. L. & van Kranenburg, H. (2017). Media influence and firms behaviour: A stakeholder management perspective. International Business Research, 10(10), 23-38.
Other recommended readings
- Bierck, R. & Krattenmaker, T. (2000). Handling the difficult interview: Some advice from media relations professionals. Newsletter from Harvard Business School, Article reprint C0003E.
- Heath, C. & Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die. Random House.
- Henderson, D. E. (2009). Making News in the Digital Era. iUniverse.
- Kim, J. N., Ni, L., & Sha, B. L. (2008). Breaking down the stakeholder environment: Explicating approaches to the segmentation of publics for public relations research. Journalism and Mass Communication Quarterly, 85(4), 751-768.
- Walker, T. J. (2008). Media Training A-Z: A Complete Guide to Controlling Your Image, Message, & Sound Bites (5th ed.). Media Training Worldwide.
Recommended tv-series and films
- The West Wing: Whichever season you watch, this television drama gives a realistic portrait of White House inner life. CJ Cregg (actress Allison Janney) is a very talented press secretary who usually manages to get positive headlines. It is also a very interesting exploration of the relationships between corporate-politics, communication professionals and reporters.
- The Thick of It: This comedy tv-series offers a satirical view of the inner workings of modern British government and its recurrent problems with communication. One of the main characters, Malcolm Tucker (actor Peter Capaldi), the government’s director of communication, is said to be based to a large degree on Tony Blair’s legendary top spin doctor Alastair Campbell. The feature film “In the Loop” is a spin-off of this tv-series.
- Ides of March: In this 2011 political drama, directed by George Clooney, we follow Stephen Meyers (actor Ryan Gosling), an ambitious junior campaign leader for candidate Mike Morris (Clooney) during the final sprint of the Democratic primaries. The film gives an insight into how the different players in the election campaigns relate to and try to use the media to their own benefit.
- And remember to watch a lot of different interviews and press conferences on TV and YouTube…
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Dates and rooms
Date Hour Type of lesson Place 15.09.2020 15:15 - 17:00 Cours PER 21, Room E130 22.09.2020 15:15 - 17:00 Cours PER 21, Room E130 29.09.2020 15:15 - 17:00 Cours PER 21, Room E130 06.10.2020 15:15 - 17:00 Cours PER 21, Room E130 13.10.2020 15:15 - 17:00 Cours PER 21, Room E130 20.10.2020 15:15 - 17:00 Cours PER 21, Room E130 27.10.2020 15:15 - 17:00 Cours PER 21, Room E130 03.11.2020 15:15 - 17:00 Cours PER 21, Room E130 10.11.2020 15:15 - 17:00 Cours PER 21, Room E130 17.11.2020 15:15 - 17:00 Cours PER 21, Room E130 24.11.2020 15:15 - 17:00 Cours PER 21, Room E130 01.12.2020 15:15 - 17:00 Cours PER 21, Room E130 15.12.2020 15:15 - 17:00 Cours PER 21, Room E130 -
Assessments methods
Evaluation continue - SA-2020, Session d'hiver 2021
Assessments methods By rating Descriptions of Exams Students will be subject to an ongoing evaluation, following the scheme below:
- The quality of the group projects presented and developed during class (50%)
- Attendance and performance in the media practices (50%) - TV studio
- Possibility to earn a bonus for participation (up to +1 point to final grade)
No retake exam.
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Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018/SP_V01_SES_BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
German 120
Version: SA16_BA_dt_V02
Soft Skills
Ma - Accounting and Finance - 120 ECTS
Version: 2024/SP_V01_DD_Caen
UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
Ma - Accounting and Finance - 90 ECTS
Version: 2021/SA_V01 Dès SA-2024
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication - Management - 90 ECTS
Version: 2022/SA_V02
Courses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2020/SA_V02
Courses - 60 ECTS > Communication > Deux cours et séminaires à choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Economics - 90 ECTS
Version: 2021/SA_V02
Courses > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix
Ma - Business Communication : Ethics and Economics 90 ECTS
Version: 2017/SP_V01_ETHIQUE
Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix
Ma - Communication and Media Research - 90 ECTS
Version: 2015/SA_V01
Courses - 60 ECTS > Modul A «Media, Politics and the Economy» ModulCourses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
Ma - Communication and Society - 90 ECTS
Version: 2021/SA_V03
Forschungsbereiche > Inter- & Transdisciplinary Perspectives
Ma - Economics - 90 ECTS
Version: 2021/SA_V04
Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesCourse selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
Ma - European Business - 90 ECTS
Version: 2017/SA_v01
Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
Ma - International and European Business - 90 ECTS
Version: 2021/SA_v01 dès SA-2024
Courses > Additional courses > SES Master level courses
Ma - Management - 90 ECTS
Version: 2021/SA_v03 dès SA-2024
Courses: min. 72 ECTS > Elective courses > SES Master level courses
Ma - Management - 90 ECTS [MA]
Version: 2017/SA_v01
Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
Ma - Marketing - 90 ECTS
Version: 2021/V03 dès SA-2024
Courses - 72 ECTS > Elective Master courses from the whole university > SES Master level coursesCourses - 72 ECTS > Complementary module > COM Module validation element group > COM : Communication > Elective courses
MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
Version: 2015/SA_V01
frei wählbare ECTS-Punkte > Ma - Frei wählbare ECTS-Punkte
MiMa - Communication and Society - 30 ECTS
Version: 2021/SA_V01
frei wählbare ECTS-Punkte > Ma - Frei wählbare ECTS-Punkte